NCM Entertainment Roundup – June 21st

Catching you up on some of our favorite things to come out of Hollywood this week:

Transformers LK

Mark Wahlberg in Transformers: The Last Knight


Cars 3 raced its way to the top of the box office weekend and came in first place with $55.3 million. (The Hollywood Reporter)

Sony Pictures announced a new virtual reality experience called Spider-Man: Homecoming VR, available on all major virtual reality platforms on June 30th. (Variety)

Speaking of Spider-Man himself, Peter Parker (Tom Holland) just took his road test in Tony Stark’s (Robert Downey Jr.) Audi as part of Marvel’s studio tie-in campaign with the automotive brand. (Screen Rant)

Dusty (Mark Wahlberg) and Brad’s (Will Ferrell) holiday celebration takes a turn as their respective fathers (Mel Gibson and John Lithgow) both join in for the festivities in the first official trailer of the comedy sequel Daddy’s Home 2. (Yahoo! Movies)

Can you guess where Deadpool (Ryan Reynolds) is? At the X-Mansion!! Could it be possible that he’s seeking help from his fellow mutants? (Collider)

The Bardem Bellas take their aca-singing skills on a worldwide tour in the teaser for Pitch Perfect 3. (Entertainment Weekly)

Iron Man, Captain America, Thor, Black Panther, Doctor Strange and characters throughout the Marvel universe are coming together for the big showdown against Thanos in a big scene in Avengers: Infinity War. (New York Daily News)

In the second trailer for Annabelle: Creation, part of The Conjuring franchise, a couple invites a group of orphans to live in their house with the possessed doll. (Cinema Blend)

A new featurette takes us behind-the-scenes of Luc Besson’s latest film, Valerian, highlighting all of the beautiful stunts, visual effects and footage from this fantastic production. (

Jennifer Lawrence, Michael Fassbender, Nicholas Hoult and James McAvoy are just some of the stars who will return to the X-Men franchise in the newest installment Dark Phoenix. Jessica Chastain is in negotiations to play the role of the main villain. (Deadline)

Opening this weekend: Transformers: The Last Knight, The Bad Batch and The Beguiled.

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NCM Entertainment Roundup – June 16th

Catching you up on some of our favorite things to come out of Hollywood this week:


Lightning McQueen (Owen Wilson) and Cruz Ramirez (Cristela Alonzo) together in Cars 3.


Cars 3 is cruising toward a $50 million-plus opening weekend, with many critics saying it is the best one yet in this loveable franchise. (The Hollywood Reporter)

Entertainment Weekly’s latest issue enters the magical world of Mary Poppins for fans to get a first glimpse of the new storyline and images of this fantastic new film…. 25 years in the making!

The first teaser of Marvel’s Black Panther racked up 89 million online views within the first twenty-four hours after its debut during Game 4 of the NBA Finals. The clip tells the story of Wakanda prince T’Challa (Chadwick Boseman), who must protect his nation from internal and external threats. (The Hollywood Reporter)

In the new trailer for Coco, young Miguel (Anthony Gonzalez) enters the Land of the Dead and meets up with his dead ancestors to discover more about his family heritage. (Variety)

Disney/Pixar also announced a special holiday featurette that will debut prior to Coco featuring everyone’s favorite Frozen characters in Olaf’s Frozen Adventure. Olaf (Josh Gad) will go on an journey to find a holiday tradition for Anna (Kristen Bell) and Elsa (Idina Menzel) in the new animated short that is sure to be a hit with Frozen fans. (The Wrap)

Check out this cool Despicable Me 3 spot by Movieclips which focuses on the villainous brothers Gru and Dru. (YouTube)

The ladies of Rough Night give all future brides tips on how to throw the perfect Bachelorette party. (USA Today)

Peter Parker (Tom Holland) just wants to watch the NBA Finals at Tony Stark’s party, but sometimes duty calls, as seen in these hilarious Spider-Man: Homecoming 30 second TV spots. (Yahoo! Movies)

Christopher Nolan’s Dunkirk teasers arrive by land, sea, and air with looks at the World War II rescue effort from different characters’ points of view in three 15-second teasers. (Collider)

Josh Brolin shows off his new Deadpool 2 haircut on Instagram. (We Got This Covered)

The first trailer for Flatliners is out, with five medical students attempting to discover if there is life after death (and life after the original 1990 film). (Screen Rant)

Dodgeball stars Ben Stiller, Vince Vaughn and the team are reuniting for a charity dodgeball tournament through the popular fundraising platform Omaze – do you have what it takes to join the Average Joe’s or Purple Cobras? (/Film)

Opening this weekend: Cars 3, Rough Night, 47 Meters Down and All Eyez on Me.

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NCM Entertainment Roundup – June 9th

Catching you up on some of our favorite things to come out of Hollywood this week:


Tom Cruise and Annabella Wallis in The Mummy.


Wonder Woman made box office history this past weekend, landing at #1 with at $100.3M and becoming the best domestic debut by a female director. (New York Times)

The success of Wonder Woman has even captured the attention of superheroes from another comic book universe, as they tweeted out their “congratulations” to the Wonder Woman cast. (Entertainment Weekly)

23andMe and Universal collaborated in a new Despicable Me 3 studio brand tie-in to help Gru discover his roots through DNA. (Advertising Age – Creativity)

Last week, Tom Cruise revealed in an interview that Top Gun 2 will begin film production next year. This week, we learned the official title of the sequel Top Gun: Maverick. (Deadline)

Sony Pictures unveils three new 30 second TV spots for The Dark Tower which delve deeper into the battle between the Gunslinger (Idris Elba) and The Man in Black (Matthew McConaughey). (

Fox has partnered with the Jane Goodell Institute to raise awareness and provide care for chimpanzees in the Republic of Congo as part of the marketing campaign for War for the Planet of the Apes. (Variety)

The first official trailer Murder on the Orient Express features an all-star ensemble cast that gives a new take on the best-selling classic novel by Agatha Christie. (USA Today)

Attendees at the Apple Worldwide Developer Conference were in for a treat, as they were one of the first to try out the new Star Wars virtual reality experience where users can go one-on-one against Darth Vader on a volcanic planet. (The Wrap)

Check out this amazing supercut of our favorite movie characters saying the names of some classic movie titles. (Cinema Blend)

Opening this weekend: The Mummy, My Cousin Rachel and Megan Leavey.

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NCM Entertainment Roundup – June 2nd

Catching you up on some of our favorite things to come out of Hollywood this week:

Wonder Woman

Gal Gadot stars as Wonder Woman.


With Wonder Woman already well on her way to a big opening weekend, check out this amazing concept art that brings the vision of Themyscira and other locations to life. (Deadline, We Got This Covered).

Pirates of the Caribbean: Dead Men Tell No Tales smoothly sailed to the top of the box office over the long Memorial Day weekend, as the fifth film in the franchise earned $77 million. (USA Today)

To celebrate forty years since the debut of the first Star Wars film, Vanity Fair unveiled a special issue with four different front covers highlightingThe Last Jedi, shot by famed photographer Annie Lebowitz. The issue also offers exclusive first looks at the storyline, images and a behind-the-scenes video of the photo shoot.

Tom Cruise finally revealed that Top Gun 2 will begin production sometime in 2018. (CBS News)

Tom Hardy is set to play one of Spider-Man’s most famous archenemies in the Marvel spin-off, Venom. (New York Times)

Rosario Dawson is in early discussions to play Dr. Cecilia Reyes in the X-Men spin-off, New Mutants. (Variety)

Gru (Steve Carrell) returns to his old villainous ways and the Minions end up in prison in the final action-packed trailer for Despicable Me 3. (Entertainment Weekly)

Siblings Jimmy (Channing Tatum), Clyde (Adam Driver) and Mellie (Riley Keough) orchestrate a robbery during a NASCAR race in Steven Soderbergh’s Logan Lucky. (Yahoo! Movies)

The Secret Life of the Bees’ Gina Prince-Bythewood has been tapped to direct another Spider-Man spinoff, Silver and Black, based on the comic book characters Silver Sable and Black Cat. (The Hollywood Reporter)

Paddington is back in a brand-new adventure, as seen in this teaser for the 2018 sequel. (Cinema Blend)

During a visit to the Ellen DeGeneres show, Michael Keaton discussed his role as Vulture in the upcoming Spider-Man: Homecoming and brought an exclusive clip which gives an in-depth look of the character. (

Opening this weekend: Wonder Woman and Captain Underpants: The First Epic Movie

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NCM Entertainment Roundup – May 19th

Catching you up on some of our favorite things to come out of Hollywood this week:


Michael Fassbender in Alien: Covenant.


Get ready for this weekend’s release of Alien: Covenant with Cinema Blend’s special guide to all fourteen extraterrestrial creatures that have appeared throughout the franchise.

Jimmy Kimmel is returning to the Oscars stage to host the 90th Annual Academy Awards. (Deadline)

The first trailer of The Emoji Movie foretells the story of the “Meh” emoji Gene (T.J. Miller), who embarks on a journey alongside his best friend Hi-5 (James Corden) and code breaker Jailbreak (Anna Faris) to break the mold and change his coding. (Entertainment Weekly)

Olympic gold medalist Michael Phelps wants to become part of the Baywatch crew, and Dwayne Johnson makes sure that he passes all of the rigorous tests to become a lifeguard in this hilarious 30-second spot for the film. (USA Today)

Power Rangers’s Ludi Lin has signed on to play Murk in the DC superhero flick Aquaman. (The Wrap)

As part of the Logan Blu-Ray DVD release, a special feature shows how Dafne Keen landed the role of Laura, aka X-23, at her audition. (Variety)

The Crown’s Claire Foy is in early negotiations to star as Lisbeth Salander in the next film in the Girl with the Dragon Tattoo franchise, The Girl in the Spider’s Web. (The Hollywood Reporter)

The battle between the humans and apes comes to a head in the final trailer for War for the Planet of the Apes. (

Billie Jean King (Emma Stone) and Bobby Riggs (Steve Carrell) go head-to-head in one of the most famous matches in tennis history in the trailer for The Battle of the Sexes. (Moviefone)

Think you’ve got what it takes to be a movie mogul? Check out Fantasy Movie League, a box office predictions game co-created by ESPN’s Senior Fantasy Analyst Matthew Berry, where fantasy sports meets Hollywood!

Opening this weekend: Alien: Covenant, Everything, Everything, Diary of a Wimpy Kid: The Long Haul and Wakefield.

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National CineMedia (NCM) Tells Madison Avenue “What’s Noovie” At 2017 Upfront Event


What’s Noovie? NCM’s new pre-show!

It was a big day for National CineMedia (NCM) today at our sixth annual Upfront event at the AMC Lincoln Square movie theater in New York, where we announced plans to re-imagine our cinema pre-show and launch new digital platforms for movie audiences.

NCM’s CEO, Andy England, started off the presentation with a vision for NCM’s new pre-show, called Noovie, launching to replace FirstLook in the fourth quarter of 2017. “So, What’s Noovie?,” he asked the audience of marketing executives and media buyers. “Noovie is a new premium video platform developed by NCM to connect your brands with movie audiences. At its core, Noovie is NCM’s new pre-show that audiences will experience before the movie. But Noovie stretches beyond the theater — it’s also an integrated digital ecosystem delivering entertaining content, purposeful commerce, and interactive gaming opportunities. Most importantly for NCM and our brand partners, Noovie gives movie audiences a reason to arrive early to discover what’s next.”

NCM’s vision for Noovie includes the big screen and beyond, with new several new partnerships and acquisitions:

Noovie Content

  • Content is a key part of Noovie, and NCM will be programming a special early content segment that will give audiences a look at “What’s Noovie” in their world. Pilot content unveiled at NCM’s Upfront event included an exclusive interview with Kate Mara on her starring title role as U.S. Marine corporal Megan Leavey; Noovie Soundcheck, an exclusive, cinema-first music series in partnership with Sony Music Entertainment’s Rumble Yard that gives fans a glimpse into those unscripted, unrehearsed moments with the band before the concert crowds arrive, launching with Foo Fighters; and a new locally-focused documentary series in partnership with Indigenous Media, the creators of 60 Second Docs.
  • NCM also teased a new physical product that will put augmented reality from studios and brands directly into the hands of moviegoers. The product is being created and produced by Concourse Cinema Ventures with Regal Cinemas as the official launch partner. An official product announcement is set for this summer.

Noovie Commerce

  • Noovie will feature commerce plays that will make NCM an even more strategic brand partner, providing purchasing data that will help advertisers better understand and reach the connected moviegoer.

Noovie Gaming

  • Noovie will also incorporate movie-related gaming, including:
    • Name That Movie — Audiences love trivia, and NCM is introducing the next generation of movie trivia with fun new ways to play, both in theaters and digitally.
    • Fantasy Movie League — NCM has entered into an agreement to acquire Fantasy Movie League, a box office predictions game co-created by ESPN’s Senior Fantasy Analyst Matthew Berry that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies. There are over 210 million people in America who self-identify as movie fans — that’s more than the NFL, NBA, NHL, Major League Baseball, and NASCAR combined — and NCM is betting on the fact that box office is big business.

“When we began to re-imagine the pre-show, we knew that we wanted to build Noovie into an entertainment brand that develops engagement through content that is relevant to today’s movie audiences,” said NCM President, Cliff Marks. “But we also knew we needed to expand Noovie beyond the four walls of the theater by creating new digital properties including a Noovie app and social media channels that will allow us to consistently drive people from the pre-show to mobile and back again — engaging movie audiences wherever they may be. We’re building it all to be a great consumer experience, which will of course make it a great opportunity for brands as well.”

Fantasy Movie League co-creator Matthew Berry, who joined Marks on stage to announce the deal, noted, “I’m really excited about the partnership with NCM and thrilled to be here to talk about Fantasy Movie League. Over 60 million people play fantasy games in the US and Canada and that number has grown 20% in the last five years. Fantasy players are more brand aware, they’re more brand loyal and they’re stickier than non-players, which is great news for advertisers. The Fantasy Movie League playing audience is also much more gender balanced than fantasy sports, and younger — 60% of our players are 35 or less.”

But if you want to win at Fantasy Movie League, you need to study up on your upcoming films, which is why NCM’s own movie maven, Maria Menounos, then took the stage to highlight the best of the 2017-18 film slate. NCM featured sneak peeks and new trailers for big movies including Baby Driver, It, Kingsman: The Golden Circle, Bad Mom’s Christmas, Girls Trip and Star Wars: The Last Jedi. Special guest David Sieden, VP, Cinema Partnerships with The Walt Disney Studios, also wowed the crowd with exclusive looks at several new Disney films.

“At NCM, we want to be the connector between brands and movie audiences. But who are these movie audiences, and why should brands want to connect with them?” said NCM’s new Executive Vice President & Chief Revenue Officer, Scott Felenstein. “Movie audiences are young — NCM’s average age is 32 — and they’re affluent, incredibly diverse, and extremely social. When you connect with movie audiences, you are literally influencing the influencers! And most moviegoing takes place on weekends, the same days that people are most likely to make a purchasing decision.”

“But people don’t stop being movie audiences outside of the theater, which is why NCM’s Cinema Accelerator reaches them at every point along their movie-going journey,” Felenstein continued. “And with our great new suite of Noovie digital properties like the Noovie app and Fantasy Movie League, we’re not only creating new digital ad inventory, but a robust amount of NCM-exclusive first-party data. All of this great moviegoer data will pour into our DMP and Cinema Audience Targeting Optimizer (CATO) systems, which were the first in the industry, to lead to even better targeting, measurability and ROI for your campaigns.”

NCM President Cliff Marks wrapped up the event, concluding, “NCM is more than just a great cinema company. We’re transforming into a progressive media company with a host of new on-screen, digital and mobile experiences that offer exciting new ways to reach the best audiences out there — your audiences! I know you’ve seen a lot of content this week, but nothing beats a great Hollywood movie. It’s going to be another exciting year at the movies, and at NCM.”


David Sieden, VP, Cinema Partnerships with Walt Disney Studios; Matthew Berry, ESPN’s Senior Fantasy Analyst and Co-creater of Fantasy Movie League; Cliff Marks, President of NCM; Maria Menounos; Andy England, CEO of NCM and Scott Felenstein, Executive Vice President and Chief Revenue Officer of NCM at NCM’s Upfront Event on May 17, 2017.

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