Cinema Advertising Cuts Through the Noise

The added complexity of our increasingly multi-media and multi-device lives has made it much harder for companies to deliver the experience that we, as potential customers, expect.

It’s been reported that people are now exposed to north of 5,000[1] brand exposures per day. When you think about your daily life, this actually doesn’t seem that far fetched! But of course, all of this sensory bombardment comes at the cost of attention. The simple fact is that people can’t process that many exposures – in fact, only a small percentage of advertisements will actually result in any discernible level of engagement.

With so many media channel and device choices, where are brands likely to get the most in terms of consumer engagement and campaign performance? Well, one place to go is where Hollywood storytellers have been going for years – the movies.

According to a new co-authored report from Nielsen and NCM, Cinema Advertising and the Science of Capturing Consumer Attention, cinema advertising’s “captive” audiences are unique in today’s marketing environment. With movie audiences, you have an arguably more receptive, paying audience in front of a giant, hard-to-ignore screen. With little to distract them from the content being shown on the screen, movie audiences are highly engaged and – as many studies have shown – perform very well against brand awareness and message recall metrics.

Cinema advertising does an exceptional job of winning the attention of consumers in a captive in-theater environment. Moviegoers come away from their experience with the advertisements they’ve seen top-of-mind, building purchase intent. When integrated into a cross-channel marketing campaign, in-theater advertising exponentially builds brand awareness with lifts in categories from the financial to automotive industries. They benefit from cinema’s captive audience and nearly impossible-to-ignore video format. We explore the attitudes and habits of our audience of 700 million moviegoers in our new co-authored report with Nielsen.

Brands need an advertising tool that delivers the sought-after combination of maximum reach and recall with a heightened intent-to-purchase to cut through the marketing clutter. With little to distract them from the content being shown on the screen, movie audiences perform very well against brand awareness and message recall metrics.

According to a recent Nielsen study, when presented with on-screen promotions for TV tune-in campaigns, NCM’s movie audiences recalled TV titles 40% to 68% of the time, and intended to watch these programs as much as 68% of the time. These results demonstrate just how receptive a cinema audience is to the promotions they see.

When you combine this engagement and intent with increased spending power, movie audiences are more likely to convert to paying customers. Moviegoers are twice as likely to be of affluence compared to the general population, as well as four times more likely to have an income of over $250,000. With this level of purchasing power, movie audiences might just be as hard-to-ignore as the big screen!

For more information about NCM’s movie audiences, click here to read and download the full report.

[1] Media Dynamics, Inc.

Posted in Ad Industry, Insights

NCM Entertainment Roundup – March 21, 2018

A new generation stands ready to fight in Pacific Rim: Uprising.

Let’s talk about the top stories in Hollywood this week.

Black Panther remained atop the box office charts for a fifth-straight weekend, making the Marvel film the first since Avatar to accomplish this feat. Black Panther has now amassed over $610 million domestically and over $1 billion worldwide. (Washington Post)

In addition to dominating the box office, Black Panther is now the king of Twitter. The latest Marvel film is now the most tweeted movie of all time with more than 35 million tweets. Star Wars: The Force Awakens and The Last Jedi were the previous record-holders. (CNN)

A Wrinkle In Time director Ava DuVernay has signed on to a new $100 million plus film project: an adaptation of Jack Kirby’s The New Gods. This will be the second superhero franchise helmed by a female director after Patty Jenkins directed 2017’s Wonder Woman. (Deadline)

Deadpool 2 scored a 98 in one of its final test screenings following six days of reshoots. The sequel has been tested three times, with scores for the first two screenings coming in at 91 and 97. The original Deadpool only scored as high as a 91 in test screenings, going on to break February records at the time to gross $783 million worldwide. (Hollywood Reporter)

Warner Bros. and DC Films released the official logo for Shazam! coming in 2019. The film stars Zachary Levi as the titular character. Production is currently underway for the superhero film. (ScreenRant)

Thor: Ragnarok co-stars Chris Hemsworth and Tessa Thompson are reuniting in a Men In Black reboot. According to Hollywood Reporter, while details are being kept hidden under a New York City ventilation tower, the reboot will not feature former characters Agents K and J from the original films. (Hollywood Reporter)

SXSW Film Festival wrapped this weekend with Thunder Road receiving the coveted narrative feature Jury Award. Click here to see the full list of award winners. (Deadline)

Tully’s release date has been moved from April 20 to May 4. The new release date is both closer to Mother’s Day (April 13) and the former opening date for Avengers: Infinity War. In the film, Charlize Theron stars as a tired mother of three who forms a bond with a young nanny named Tully (Mackenzie Davis). (Hollywood Reporter)

Shia LaBeouf will play his own father in Honey Boy, an upcoming movie loosely based on his life. Lucas Hedges will star as LaBeouf’s younger self. The movie will follow a former child star attempting to mend his relationship with his alcohol-abusing father. (Variety)

Click below to watch the latest trailers.

Going to the movies this weekend? Get there early to see Noovie! Find Noovie at a theater near you, and follow WhatsNoovie on FacebookTwitter and Instagram for more updates.

  • Pacific Rilm: Uprising: Jake Pentecost, son of Stacker Pentecost, reunites with Mako Mori to lead a new generation of Jaeger pilots, including rival Lambert and 15-year-old hacker Amara, against a new Kaiju threat.
  • Isle of Dogs: Set in Japan, Isle of Dogs follows a boy’s odyssey in search of his lost dog.
  • Unsane: A young woman is involuntarily committed to a mental institution, where she is confronted by her greatest fear–but is it real or a product of her delusion?
  • Sherlock Gnomes: Garden gnomes, Gnomeo & Juliet, recruit renowned detective Sherlock Gnomes to investigate the mysterious disappearance of other garden ornaments.
  • Paul, Apostle of Christ: The story covers Paul, portrayed by Faulkner, going from the most infamous persecutor of Christians to Jesus Christ’s most influential apostle.
  • Midnight Sun: A 17-year-old girl suffers from a condition that prevents her from being out in the sunlight.
Posted in Entertainment

NCM Entertainment Roundup – March 14, 2018

Her story begins. Alicia Vikander is Lara Croft in Tomb Raider.

Let’s talk about the top stories in Hollywood this week.

The SXSW Film Festival began last week with world premieres of Alita: Battle Angel, A Quiet Place and more. In addition to these these upcoming blockbuster releases, Thunder Road by director Jim Cummings took home the coveted 2018 Jury and Special Award for a Narrative Feature. (Deadline)

Black Panther continues to break records as its theater run continues. Having earned over $1 billion at the global box office, the latest Marvel installment is now the highest-grossing solo superhero movie in North America, passing 2008’s The Dark Knight. (Forbes)

Nicolas Cage will finally get a chance to play Superman. Cage has signed on to voice the iconic superhero in Teen Titans Go! to the Movies, in theaters July 27. This comes more than 20 years after his original Superman casting for the failed project Superman Lives. (MovieWeb)

Marvel Studios continued their 10th Anniversary celebration by releasing concept art from the first Iron Man. Created by Ryan Meinerding, Phil Saunder and Adi Granov, the art showcases early designs of Tony Stark’s first prototype suits and finished product. (Marvel Studios)

Following his Best Director and Best Picture wins, Guillermo del Toro returned home to the Guadalajara Film Festival to host three film masterclasses. During the livestreamed discussions, del Toro discussed his personal need to create The Shape of Water. “The last five years were very tough for me,” said del Toro. “I think it was important for me to create The Shape of Water. I needed hope. I wanted light and color and that there would be beauty above all else. I needed a product to help my soul.” (Variety)

Guillermo del Toro is already looking ahead to his next projects. The Shape of Water director will produce two films from female directors Karla Castaneda and Issa Lopez. Castaneda is an award-winning animator, while Lopez became the first woman and Mexican to win the Best Horror Feature award at Fantastic Fest 2017. Both projects will span the next two years. (Variety)

Jon Hamm is in talks to star opposite Natalie Portman in Fox Searchlight’s Pale Blue Dot. According to Variety, Hamm would play Portman’s astronaut colleague “who [Portman] aggressively pursues after returning to Earth.” (Variety)

Pop star Madonna will direct Taking Flight, a film adaptation of Michaela DePrince and Elaine DePrince’s memoir Taking Flight: From War Orphan to Star Ballerina. Madonna made her directorial debut 10 years ago with comedy Filth and Wisdom. (ComingSoon)

The Tribeca Film Festival revealed their 2018 short film slate. Of the 55 films slated, 29 are world premieres. This year’s Oscar winner for Best Animated Short, Dear Basketball, premiered in the 2017 lineup of shorts at Tribeca. (Variety)

Click below to watch the latest trailers.


Going to the movies this weekend? Get there early to see Noovie! Find Noovie at a theater near you, and follow WhatsNoovie on FacebookTwitter and Instagram for more updates.

  • Tomb Raider: Lara Croft, the fiercely independent daughter of a missing adventurer, must push herself beyond her limits when she finds herself on the island where her father disappeared.
  • Love, Simon: Simon Spier keeps a huge secret from his family, his friends, and all of his classmates: he’s gay. When that secret is threatened, Simon must face everyone and come to terms with his identity.
  • 7 Days in Entebbe: Inspired by the true events of the 1976 hijacking of an Air France flight en route from Tel Aviv to Paris, and the most daring rescue mission ever attempted.
  • I Can Only Imagine: The inspiring and unknown true story behind MercyMe’s beloved, chart topping song that brings ultimate hope to so many is a gripping reminder of the power of true forgiveness.
Posted in Entertainment

NCM Entertainment Roundup – March 7, 2018

Mr. Murry is lost in the universe in Disney’s A Wrinkle In Time.

Let’s talk about the top stories in Hollywood this week.

The Shape of Water took home the Oscars’ highest honor of Best Picture, as well as three additional awards for Best Director (Guillermo Del Toro), Best Score and Best Production Design. Click here to see all the highlights from Hollywood’s biggest night. (Los Angeles Times)

Marvel Studios has moved the release date for Avengers: Infinity War from May 4 to April 27. According to Hollywood Reporter, “the move means that the comic blockbuster…will open day-and-date around the globe, reducing the possibility of spoilers marring the experience for North American audiences.” (Hollywood Reporter)

In response to Marvel Studios’ move, Dwayne “The Rock” Johnson’s Rampage moved up a week as well to April 13. This gives Johnson’s film a full two weeks before the release of the next Avengers film. (Variety)

Total Film released a new photo from Avengers: Infinity War in which Captain America, Black Panther, Okoye, Black Widow and Bucky stand ready to fight in what appears to be Wakanda. These heroes were also seen together in the first trailer for Infinity War. (ComicBook)

Several new posters have been released for Ready Player One, all of which parody a classic film from Back to the Future, to The Matrix, Rambo and The Lost Boys. The posters are being revealed as part of the Ready Player One Experience making stops at major cities and the upcoming SXSW Festival. (ComingSoon)

Tribeca Film Festival released their 2018 slate. Of the 96 titles, 75 are world premieres and 46% are directed by women. The Fourth Estate, directed by Liz Garbus, has been selected as the closing night film. (Variety)

Tiffany Haddish will star in Tyler Perry’s The List alongside Tika Sumpter and Omari Hardwick. “The pic’s logline,” according to Deadline: “When her wild sister (Haddish) gets released from prison and re-enters her life, Danica (Sumpter) is forced to accept that she may be getting “catfished” by an online boyfriend whom she has never met in person.” Tyler Perry’s next film is slated for the November 2 release. (Deadline)

Warner Bros. is moving forward with filming Suicide Squad 2 in the UK this October. The sequel starring Will Smith and Margot Robbie will be shot in the same studio as Wonder Woman 2 which is slated for a 2019 release. (ScreenRant)

Elizabeth Banks will star in an untitled horror film produced by Guardians of the Galaxy director James Gunn. Plot details are unknown at this time, but production is expected to start this spring. (Variety)

Click below to watch the latest trailers.


Going to the movies this weekend? Get there early to see Noovie! Find Noovie at a theater near you, and follow WhatsNoovie on FacebookTwitter and Instagram for more updates.

  • A Wrinkle In Time: After the disappearance of her scientist father, three peculiar beings send Meg, her brother, and her friend to space in order to find him.
  • The Strangers: Prey at Night: A family staying in a secluded mobile home park for the night are visited by three masked psychopaths, to test their every limit.
  • Gringo: GRINGO, a dark comedy mixed with white-knuckle action and dramatic intrigue, explores the battle of survival for businessman Harold Soyinka (David Oyelowo) when he finds himself crossing the line from law-abiding citizen to wanted criminal.
  • Thoroughbreds: Two upper-class teenage girls in suburban Connecticut rekindle their unlikely friendship after years of growing apart. Together, they hatch a plan to solve both of their problems-no matter what the cost.

Posted in Entertainment

NCM Entertainment Roundup – February 28, 2018

Jennifer Lawrence becomes one of Russia’s most dangerous spies in Red Sparrow.

Let’s talk about the top stories in Hollywood this week.

Black Panther soared past last year’s Wonder Woman and Toy Story 3 to become the 20th highest-grossing film in domestic box office history. The latest Marvel Studios film will pass The Lion King shortly as it is only $1 million behind. Black Panther is on pace to become one of only 10 movies to cross $500 million domestically. (Variety)

Following the ongoing success of Black Panther, Disney is giving back to the community by giving the Boys & Girls Club of America a one-time grant to help open a STEM Center in Oakland. “It is thrilling to see how inspired young audiences were by the spectacular technology in the film,” said Disney CEO Bob Iger, “so it’s fitting that we show our appreciation by helping advance STEM programs for youth, especially in underserved areas of the country, to give them the knowledge and tools to build the future they want.” (ComingSoon)

Mark Hamill will receive a star on the Hollywood Walk of Fame on March 8. Hamill, widely known for playing Luke Skywalker in the Star Wars series, will be joined by Star Wars creator George Lucas and co-star Harrison Ford to accept his star. (Variety)

Almost four months before the release of Jurassic World: Fallen Kingdom, Universal revealed a June 11, 2021 release date for Jurassic World 3. Colin Trevorrow will return as an executive producer alongside Steven Spielberg, and join Emily Carmichael as a screenwriter. According to Hollywood Reporter, “plot details are being kept locked in a canister.” (Hollywood Reporter)

Chris Hemsworth is in early talks to star in a Men in Black spin-off. The Thor star would play one of the new agents recruited to the FBI. Tommy Lee Jones and Will Smith will not reprise their roles in this film slated for a May 17, 2019 release. (Variety)

Director James Gunn released a Spotify playlist titled Guardians of the Galaxy, Vol. 0. It is a collection of songs played on the set of the first installment of Guardians of the Galaxy. Titled “Awesome Mix Vol. 0,” the playlist contains 10 songs not featured in the first movie. (ScreenRant)

Will Smith is fighting off bugs on his first day of filming Gemini Man. Directed by Ang Lee, he and Smith begin their shoot in Georgia. The film is slated for release on October 4, 2019. (ComingSoon)

Character bios have leaked for Dwayne Johnson and Emily Blunt’s upcoming film Jungle Cruise. Johnson will play Frank Francisco, “the captain of the boat at the heart of Jungle Cruise, who just happens to be ‘cursed with immortality.’” Blunt will portray Lilly Houghton, “a scientist whose brother’s death inspires her to become obsessed with finding the Tree of Life.” The Disney film does not have a release date yet, but those close to production have described it as an Indiana Jones-style adventure. (CinemaBlend)

Bruce Willis confirmed on The Tonight Show that the script for Die Hard 6 is in the works. “I’m about to wing out to California to see what the script looks like,” said Willis. His next film, Death Wish, hits theaters this Friday. (CinemaBlend)


Click below to watch the latest trailers.


Going to the movies this weekend? Get there early to see Noovie! Find Noovie at a theater near you, and follow WhatsNoovie on FacebookTwitter and Instagram for more updates.

  • Red Sparrow: Ballerina Dominika Egorova is recruited to ‘Sparrow School,’ a Russian intelligence service where she is forced to use her body as a weapon. Her first mission, targeting a C.I.A. agent, threatens to unravel the security of both nations.
  • Death Wish: A family man becomes a vigilante killing machine when his family is violently attacked by robbers.
  • Foxtrot: A troubled family face the facts when something goes terribly wrong at their son’s desolate military post.
Posted in Entertainment

NCM Entertainment Roundup – February 21, 2018

The game gets too real for Jason Bateman and Rachel McAdams in Game Night.

Let’s talk about the top stories in Hollywood this week.

Black Panther set new box office records on its way to a $242 million debut. In just three days, the film earned $192 million, the fifth-largest opening in history. It is also the second-largest debut for a Marvel film behind The Avengers. Black Panther could be on pace to earn over $440 million domestically. (Forbes)

In response to the overwhelming reaction to Black Panther, director Ryan Coogler penned an emotional letter thanking fans for their support. “Never in a million years did we imagine that you all would come out this strong,” wrote Coogler. “Thank you for giving our team of filmmakers the greatest gift: The opportunity to share this film, that we poured our hearts and souls into, with you.” (Marvel)

Do you want to visit Wakanda? Atlanta’s Hartsfield-Jackson International Airport posted a photo on Twitter of a flight departing for the fictional African nation. Several actors from Black Panther have chimed in with their enthusiasm for the flight. (Hartsfield-Jackson International Airport)

While Black Panther dominated the box office, Three Billboards Outside Ebbing, Missouri took home top honors at the BAFTA Film Awards including Best Film, Best Leading Actress, Best Supporting Actor and Outstanding British Film. Click here to see the complete list of winners. (Variety)

Isle of Dogs kicked off the 68th Berlin Film Festival, becoming the first animated film to open the event. 19 films will compete for the Golden Bear, including Don’t Worry, He Won’t Get Far on Foot, 3 Days in Quiberon and Museum. (Variety)

Following the incredible success of Get Out, Jordan Peele is ready to begin his next project with Universal. Simply regarded as an “Untitled Social Thriller,” the film is slated for release in March 2019 with production beginning later this year. Peele revealed that his next film will be another genre piece, but that it will tackle a different “social monster” than race. (ScreenRant)

The Academy released the full list of presenters for the 90th Oscars. Among them will be A Fantastic Woman’s Daniela Vega, the first openly transgender presenter. The category she will be presenting has not been announced. (HuffPost)

Jessica Chastain is in talks to join the It sequel as the adult version of Beverly. Director Andy Muschietti mentioned Chastain would be “a top choice to play adult Beverly in the sequel.” (Variety)

Steven Spielberg is in Ireland filming a new horror film titled The Turning. Starring Stranger Things’ Finn Wolfhard, the plot and production of this film are currently under wraps. Spielberg’s next project to hit theaters will be Ready Player One. (ScreenRant)

Click below to watch the latest trailers.


Going to the movies this weekend? Get there early to see Noovie! Find Noovie at a theater near you, and follow WhatsNoovie on FacebookTwitter and Instagram for more updates.

  • Game Night: A group of friends who meet regularly for game nights find themselves trying to solve a murder mystery.
  • Annihilation: A biologist signs up for a dangerous, secret expedition where the laws of nature don’t apply.
Posted in Entertainment