NCM Entertainment Roundup – May 19th

Catching you up on some of our favorite things to come out of Hollywood this week:


Michael Fassbender in Alien: Covenant.


Get ready for this weekend’s release of Alien: Covenant with Cinema Blend’s special guide to all fourteen extraterrestrial creatures that have appeared throughout the franchise.

Jimmy Kimmel is returning to the Oscars stage to host the 90th Annual Academy Awards. (Deadline)

The first trailer of The Emoji Movie foretells the story of the “Meh” emoji Gene (T.J. Miller), who embarks on a journey alongside his best friend Hi-5 (James Corden) and code breaker Jailbreak (Anna Faris) to break the mold and change his coding. (Entertainment Weekly)

Olympic gold medalist Michael Phelps wants to become part of the Baywatch crew, and Dwayne Johnson makes sure that he passes all of the rigorous tests to become a lifeguard in this hilarious 30-second spot for the film. (USA Today)

Power Rangers’s Ludi Lin has signed on to play Murk in the DC superhero flick Aquaman. (The Wrap)

As part of the Logan Blu-Ray DVD release, a special feature shows how Dafne Keen landed the role of Laura, aka X-23, at her audition. (Variety)

The Crown’s Claire Foy is in early negotiations to star as Lisbeth Salander in the next film in the Girl with the Dragon Tattoo franchise, The Girl in the Spider’s Web. (The Hollywood Reporter)

The battle between the humans and apes comes to a head in the final trailer for War for the Planet of the Apes. (

Billie Jean King (Emma Stone) and Bobby Riggs (Steve Carrell) go head-to-head in one of the most famous matches in tennis history in the trailer for The Battle of the Sexes. (Moviefone)

Think you’ve got what it takes to be a movie mogul? Check out Fantasy Movie League, a box office predictions game co-created by ESPN’s Senior Fantasy Analyst Matthew Berry, where fantasy sports meets Hollywood!

Opening this weekend: Alien: Covenant, Everything, Everything, Diary of a Wimpy Kid: The Long Haul and Wakefield.

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National CineMedia (NCM) Tells Madison Avenue “What’s Noovie” At 2017 Upfront Event


What’s Noovie? NCM’s new pre-show!

It was a big day for National CineMedia (NCM) today at our sixth annual Upfront event at the AMC Lincoln Square movie theater in New York, where we announced plans to re-imagine our cinema pre-show and launch new digital platforms for movie audiences.

NCM’s CEO, Andy England, started off the presentation with a vision for NCM’s new pre-show, called Noovie, launching to replace FirstLook in the fourth quarter of 2017. “So, What’s Noovie?,” he asked the audience of marketing executives and media buyers. “Noovie is a new premium video platform developed by NCM to connect your brands with movie audiences. At its core, Noovie is NCM’s new pre-show that audiences will experience before the movie. But Noovie stretches beyond the theater — it’s also an integrated digital ecosystem delivering entertaining content, purposeful commerce, and interactive gaming opportunities. Most importantly for NCM and our brand partners, Noovie gives movie audiences a reason to arrive early to discover what’s next.”

NCM’s vision for Noovie includes the big screen and beyond, with new several new partnerships and acquisitions:

Noovie Content

  • Content is a key part of Noovie, and NCM will be programming a special early content segment that will give audiences a look at “What’s Noovie” in their world. Pilot content unveiled at NCM’s Upfront event included an exclusive interview with Kate Mara on her starring title role as U.S. Marine corporal Megan Leavey; Noovie Soundcheck, an exclusive, cinema-first music series in partnership with Sony Music Entertainment’s Rumble Yard that gives fans a glimpse into those unscripted, unrehearsed moments with the band before the concert crowds arrive, launching with Foo Fighters; and a new locally-focused documentary series in partnership with Indigenous Media, the creators of 60 Second Docs.
  • NCM also teased a new physical product that will put augmented reality from studios and brands directly into the hands of moviegoers. The product is being created and produced by Concourse Cinema Ventures with Regal Cinemas as the official launch partner. An official product announcement is set for this summer.

Noovie Commerce

  • Noovie will feature commerce plays that will make NCM an even more strategic brand partner, providing purchasing data that will help advertisers better understand and reach the connected moviegoer.

Noovie Gaming

  • Noovie will also incorporate movie-related gaming, including:
    • Name That Movie — Audiences love trivia, and NCM is introducing the next generation of movie trivia with fun new ways to play, both in theaters and digitally.
    • Fantasy Movie League — NCM has entered into an agreement to acquire Fantasy Movie League, a box office predictions game co-created by ESPN’s Senior Fantasy Analyst Matthew Berry that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies. There are over 210 million people in America who self-identify as movie fans — that’s more than the NFL, NBA, NHL, Major League Baseball, and NASCAR combined — and NCM is betting on the fact that box office is big business.

“When we began to re-imagine the pre-show, we knew that we wanted to build Noovie into an entertainment brand that develops engagement through content that is relevant to today’s movie audiences,” said NCM President, Cliff Marks. “But we also knew we needed to expand Noovie beyond the four walls of the theater by creating new digital properties including a Noovie app and social media channels that will allow us to consistently drive people from the pre-show to mobile and back again — engaging movie audiences wherever they may be. We’re building it all to be a great consumer experience, which will of course make it a great opportunity for brands as well.”

Fantasy Movie League co-creator Matthew Berry, who joined Marks on stage to announce the deal, noted, “I’m really excited about the partnership with NCM and thrilled to be here to talk about Fantasy Movie League. Over 60 million people play fantasy games in the US and Canada and that number has grown 20% in the last five years. Fantasy players are more brand aware, they’re more brand loyal and they’re stickier than non-players, which is great news for advertisers. The Fantasy Movie League playing audience is also much more gender balanced than fantasy sports, and younger — 60% of our players are 35 or less.”

But if you want to win at Fantasy Movie League, you need to study up on your upcoming films, which is why NCM’s own movie maven, Maria Menounos, then took the stage to highlight the best of the 2017-18 film slate. NCM featured sneak peeks and new trailers for big movies including Baby Driver, It, Kingsman: The Golden Circle, Bad Mom’s Christmas, Girls Trip and Star Wars: The Last Jedi. Special guest David Sieden, VP, Cinema Partnerships with The Walt Disney Studios, also wowed the crowd with exclusive looks at several new Disney films.

“At NCM, we want to be the connector between brands and movie audiences. But who are these movie audiences, and why should brands want to connect with them?” said NCM’s new Executive Vice President & Chief Revenue Officer, Scott Felenstein. “Movie audiences are young — NCM’s average age is 32 — and they’re affluent, incredibly diverse, and extremely social. When you connect with movie audiences, you are literally influencing the influencers! And most moviegoing takes place on weekends, the same days that people are most likely to make a purchasing decision.”

“But people don’t stop being movie audiences outside of the theater, which is why NCM’s Cinema Accelerator reaches them at every point along their movie-going journey,” Felenstein continued. “And with our great new suite of Noovie digital properties like the Noovie app and Fantasy Movie League, we’re not only creating new digital ad inventory, but a robust amount of NCM-exclusive first-party data. All of this great moviegoer data will pour into our DMP and Cinema Audience Targeting Optimizer (CATO) systems, which were the first in the industry, to lead to even better targeting, measurability and ROI for your campaigns.”

NCM President Cliff Marks wrapped up the event, concluding, “NCM is more than just a great cinema company. We’re transforming into a progressive media company with a host of new on-screen, digital and mobile experiences that offer exciting new ways to reach the best audiences out there — your audiences! I know you’ve seen a lot of content this week, but nothing beats a great Hollywood movie. It’s going to be another exciting year at the movies, and at NCM.”


David Sieden, VP, Cinema Partnerships with Walt Disney Studios; Matthew Berry, ESPN’s Senior Fantasy Analyst and Co-creater of Fantasy Movie League; Cliff Marks, President of NCM; Maria Menounos; Andy England, CEO of NCM and Scott Felenstein, Executive Vice President and Chief Revenue Officer of NCM at NCM’s Upfront Event on May 17, 2017.

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NCM Entertainment Roundup – May 12th

Catching you up on some of our favorite things to come out of Hollywood this week:

King Arthur

Charlie Hunnam stars in King Arthur: Legend of the Sword


Guardians of the Galaxy Vol. 2 blasts off into box office orbit this past weekend with an impressive $145 million. (The Hollywood Reporter)

The much-anticipated first official trailer debut of Blade Runner 2049 showcases new blade runner LAPD officer K (Ryan Gosling) searching for former runner Rick Deckard (Harrison Ford) to prevent a secret from destroying what’s left of the dystopian society. (Deadline)

Beauty and the Beast continues to break box office records and the live-action film just unseated Finding Dory to become the highest grossing PG movie of all time. (The Wrap)

Speaking of Beauty and the Beast, the film also won big at the 2017 MTV Movie & TV awards where it won the popcorn for Movie of the Year. Here is the complete list of winners. (CNN) During Sunday’s broadcast of the award show, 20th Century Fox debuted a behind-the-scenes video feature on the third installment of Maze Runner: The Death Cure where fans get exclusive details on the final journey Thomas (Dylan O’Brien) must endure to uncover the truth. (

The countdown to Wonder Woman is on as the action flick approaches its June 2nd premiere. Until then, check out the final trailer. (Moviefone)

The Loser Club tries to solve the dark mystery surrounding their town, but the terrifying clown Pennywise has other plans for the youngsters as seen in the terrifying new It trailer. (Vulture)

Whether it is Lightning McQueen or Sally Carrera, Autotrader’s latest studio brand tie-in campaign with Disney-Pixar’s Cars 3 will help you pick the right car for you. (Agency Spy)

Check out vintage footage of actor David Prowse putting on the iconic Darth Vader costume during the filming of the original Star Wars trilogy. (Yahoo! Movies)

Fear the Walking Dead star Cliff Curtis will star in the upcoming Avatar sequels in a lead role. (Collider)

In an awesome studio marketing campaign for the film Baywatch, Paramount and Droga5 launched a Slow-Motion Marathon where runners from all walks of life competed to see who was the fastest slowest runner, inspired by the new Baywatch opening scene. (Adweek)

After Tweet exchanges from Idris Elba and Matthew McConaughey, the first trailer for the much-anticipated Stephen King adaptation The Dark Tower debuted online!

The Bad Moms are about to get a holiday visit from their own mothers as Susan Sarandon, Christine Baranski and Cheryl Hines join the cast of A Bad Moms Christmas. (Cinema Blend)

Universal unveiled a new teaser and featurette for The Mummy, which goes more in-depth into the history of Princess Ahmanet. (

Opening this weekend: King Arthur: Legend of the Sword, Snatched and Paris Can Wait.

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NCM Entertainment Roundup – April 28th

Catching you up on some of our favorite things to come out of Hollywood this week:


Emma Watson in The Circle.

Are Hermione Granger and Ginny Weasley friends IRL? The two stars, Emma Watson and Bonnie Wright, were spotted catching up at the Tribeca Film Festival in New York, where Watson was celebrating the premiere of her new film, The Circle. (Cosmopolitan)

Disney just unveiled release dates through 2021 for most of their major films including Star Wars: Episode IX, The Lion King, Frozen 2 and Indiana Jones 5. (Variety)

Fox also announced their film slate release dates through 2018, including the hotly anticipated Deadpool 2 sequel and the newest X-Men spinoff, Dark Phoenix. (The Hollywood Reporter)

Get to know the bridal party that will surely have a bachelorette party night to remember in these Rough Night character movie posters. (Entertainment Weekly)

Eggsy (Taron Egerton) and the Kingsman travel to the United States to defeat a common enemy alongside their American counterparts in the first action-packed trailer for Kingsman: The Golden Circle. (Collider)

Seth Rogen and Billy Eichner are in the final negotiations to star as the beloved Pumbaa and Timon, respectively, in Jon Favreau’s live-action The Lion King. (The Wrap)

Early tracking indicates Guardians of the Galaxy Vol.2 may have a massive opening weekend of an estimated $150 million. (Deadline)

Luke Hobbs (Dwayne Johnson) and Deckard Shaw (Jason Stratham) may race to new battles together as Universal is considering a Furious spinoff based on the two characters. Rumor has it that Cipher (Charlize Theron) may also joined them. (Cinema Blend)

Jeff Goldblum reprises his role as Dr. Ian Malcom in the upcoming Jurassic World 2 sequel. (/Film)

The LA Times has saved you a lot of time with a complete list of every single movie coming out this summer.

Opening this weekend: The Circle, How to Be a Latin Lover and Sleight.

Posted in Entertainment

NCM Entertainment Roundup – April 21st


Catching you up on some of our favorite things to come out of Hollywood this week:


One of the panda stars of Born In China.



The Fate of the Furious zoomed past its competitors to #1 at the box office this past weekend with $100.2 million with a new worldwide debut record at $532 million. (The Hollywood Reporter)

Star Wars fans received an early Christmas present when the first official teaser and movie poster for The Last Jedi debuted during Star Wars Celebration. (Entertainment Weekly)

Warner Bros. unveil an exclusive first look at Bradley Cooper and Lady Gaga’s reboot of A Star is Born. (Deadline)

Jude Law will play young Albus Dumbledore in the next installment of the Fantastic Beasts and Where to Find Them Harry Potter prequel series. (New York Times)

Ryan Reynolds hilariously disagreed about the Josh Brolin casting, but it is official nonetheless as Fox announced the actor will star in Deadpool 2 as Cable. (Variety)

Guardians of the Galaxy Vol. 2 has yet to hit theaters, but director James Gunn already confirms that he will be back for Vol. 3. (Newsweek)

Empire detailed new content, characters and images from Kingsman 2: The Golden Circle with a better glimpse of Eggsy’s next spy mission in the United States.

Meet the charming lovable animals roaming China’s countryside in Disney’s Born in China. (USA Today)

Big Bird, Elmo, Cookie Monster, Grover and all our favorite friends at Sesame Street recite iconic movie quotes that are even better than the real thing. (Vanity Fair)

Baby Groot and the Gecko joined forces to save the universe while also selling some car insurance in Geico’s latest campaign and brand tie-in collaboration with Marvel’s Guardians of the Galaxy Vol. 2. (Advertising Age – Creativity)

Disney unveiled new character movie posters of the fifth installment of Pirates of the Caribbean: Dead Men Tells No Tales. (Entertainment Weekly)

Thor (Chris Hemsworth) may have just met his match in both Hela (Cate Blanchett) and Hulk (Mark Ruffalo) in the action-packed first teaser for Thor: Ragnarok. (CNN)

The Academy officially announces the next four Oscar ceremony dates to be telecast live on ABC – 90th Academy Awards: March 4, 2018; 91st Academy Awards: February 24, 2019; 92nd Academy Awards: February 23, 2020 and 93rd Academy Awards: February 28, 2021. (Entertainment Weekly)

Summer movie season is nearly upon us, so get ready for the amazing onslaught of movies hitting theaters this summer with a look at these 10 most anticipated flicks. (USA Today)

Opening this weekend: Unforgettable, Born in China and The Promise.

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Entertainment Roundup – CinemaCon Edition: Universal, Focus Features & Warner Bros.

Universal Pictures

fate of the furious.jpg

Hosted by Today show anchor Natalie Morales, Universal and its stars gave CinemaCon an inside look at its upcoming live-action and animation slates for the coming year.

Universal’s Illumination Entertainment kicked things off with Despicable Me 3, where Gru learns he has a long-lost twin brother Dru (both voiced by Steve Carell, who told the audience that he chose his voices based on the ones his kids laughed at the most) who is the exact opposite of him in every way. The new footage from the film also showed the Minions in a prison gang, but fear not, they were the finger-snapping, West Side Story kind. (What else would they be?)

The Mummy ushers in a new age of gods and monsters at the studio, and this time, he’s a she! Sofia Boutella has the honor of playing the very first female Mummy, and has an insightful take on she who would be queen, telling the CinemaCon audience, “Whenever something happens to us, there is always a monster inside, and it is whether you choose to use it or not.” Tom Cruise was not at CinemaCon this year, but co-stars Sofia Boutella and Jake Johnson described the grueling stunt work alongside the action star known for doing his own stunts. A “zero gravity” scene took 64 takes, they said, and, “There was a lot of barfing,” according to director Alex Kurtzman. Sounds like The Mummy will be a lot more fun to watch than it was to make!

Universal definitely recognizes the power of women at the box office, and is serving up some great female fare including Girls Trip starring Queen Latifah, Regina Hall, Jada Pinkett Smith and Tiffany Haddish as friends who go on an epic vacation in New Orleans.

In a film that will appeal to both strong women and the men who love them, Atomic Blonde, a late summer release, features star and producer Charlize Theron as a fierce agent in a spy action thriller set in Berlin just before the Wall comes down. When asked onstage to describe her character, Theron simply replied, “She’s a bitch.” After seeing the incredible kick-ass action footage on the big screen, which certainly earns its R rating, we’d say that’s an understatement!

The Fate of the Furious, the 8th film in the series (with a 9th and 10th on their way) was the surprise of the presentation, as Vin Diesel and the cast including Tyrese Gibson, Ludacris, and Kurt Russell, Charlize Theron and director F. Gary Gray were on hand to talk about the film and present it in its entirety for the crowd. “Last time I was here, I promised this is going to be the best film you ever saw,” Diesel said before rolling the film in front of the amazed audience, “And here it is!”


Focus Features

atomic blonde

“The reality of the motion picture business is that a film is not truly complete until it plays in a theater,” Peter Kujawski, chairman of Focus Features, said, as he kicked off the studio’s stand-alone luncheon presentation to celebrate its 15th anniversary.

The first film introduced was Stephen Frears’ Victoria and Abdul starring Judi Dench in a remarkable true story about a remarkable and unexpected friendship between the Queen of England and a young Indian man.

Next came The Book of Henry‘s Naomi Watts and director Colin Trevorrow who introduced clips that told the story of a mother and her gifted son who tries to save the girl next door. Trevorrow, who is better known for his Dinosaur epics, asked for exhibitors to play the movie and then joked: “I promise it will make as much money as Jurassic World did in its third Wednesday.”

The studio is also working on an untitled Paul Thomas Anderson project that will star Daniel-Day Lewis, as well as a remake of the 1971 Clint Eastwood movie The Beguiled told from the women’s point of view, directed by Sofia Coppola and starring Kirsten Dunst, Colin Farrell and Nicole Kidman.

In another film set in England, Gary Oldman completely transforms into Winston Churchill in Darkest Hour. Oldman said that he spent over 200 hours in the makeup chair, and it was worth it – he’s unrecognizable in the film’s Oscar-worthy first clips. The story takes place over 5 weeks in 1940, and Oldman called it, “A love letter to the resilience of the British people and just how close we came to submitting to Nazi tyranny.”

Focus then took an extended look at Atomic Blond with Charlize Theron to close out its presentation, and she continued to kick ass.


Warner Bros.


Super hero fans certainly had a lot to celebrate at The Big Picture presentation from Warner Bros. on Wednesday, with sagas featuring the Justice League, Wonder Woman and Aqua Man all on the slate for the coming year. But WB also revealed its commitment to a broad tentpole strategy of films that are sure to appeal to a wide audience with an event hosted by NCM FirstLook’s own Maria Menounos.

First up was Christopher Nolan’s Dunkirk, which the director called, “One of the greatest stories in human history.” “I wanted to put you, the audience, on that beach, in the cockpit of that spitfire, in that boat going to rescue those soldiers,” he continued, before showing footage to give the audience a taste of the sound and feel of the film. This is one you don’t want to miss in theaters – wow!

Moving from the terror of war to the terror of the supernatural, the next two films had the audience screaming. If you were not scared enough by the first Annabelle, don’t worry, Annabelle: Creation should do the trick on August 11! But it was nothing compared to the new movie version of Steven King’s It, which was a crowd favorite. Maybe it’s a good thing that the Ringling Bros. Circus is closing after all, because if you didn’t have coulrophobia already, Bill Skarsgard’s Pennywise will make sure you never go near a clown again!

On the drama front, the studio presented Unforgettable starring Katherine Heigl and Rosario Dawson in a crazy-ex tale, and Everything, Every Thing, based on a best-selling book that has really resonated with pre-Millennials, telling the story of a sick girl who falls in love with the boy next door from her window.

But there was plenty to laugh about as well, including the new comedy Bastards, starring Ed Helms and Owen Wilson as siblings set out on an epic quest to find their biological father and learn more about their eccentric mom’s past than they ever wanted to know. Then came The House, starring Amy Pohler and Will Ferrell as parents who run an underground casino in their suburban house to pay for their daughter’s college tuition, out on June 30. And LEO fanatics will love The LEGO Ninjago Movie, the latest in that cinematic universe.

Action fans will want to check out Guy Richie’s King Arthur: Legend of the Sword on May 12 starring Charlie Hunnam in the title role, tracing Arthur’s journey from the streets to the throne, and also the disaster movie Geostorm, which shows us what happens when satellites that control the weather go horribly wrong.

But the WB was really all about DC. Aquaman was the first look into the DC Comics universe, with an on-stage appearance by star Jason Momoa, who told the audience that he was leaving the next day to start filming in Australia for a 2018 release. Then came Wonder Woman in her first dedicated movie due out June 2. It is one of the most anticipated films of the year, and if the footage was any indication, with good reason! Diana showed Chris Pine and the boys how it’s done in some fabulous slo-mo comics-style fights. But the final big super hero movie of the day saw Director Zack Snyder, Ben Affleck, Henry Cavill, Jason Momoa, Ezra Miller and Ray Fisher on stage to plug the Justice League. The clips from the comic book epic, unveiled to a packed house, showed a movie with plenty of action and surprisingly fun dialogue. When the Flash asks Bruce Wayne, “What are your superpowers again?” his deadpan, “I’m rich,” got a big laugh from exhibitors who were no doubt seeing big box office receipts flashing before their eyes.

Up next, the final day of a record 10 CinemaCon studio presentations featuring 20th Century Fox, Amazon and Lionsgate.

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