NCM Entertainment Roundup – March 24th

Catching you up on some of our favorite things to come out of Hollywood this week:

Power Rangers

Naomi Scott, RJ Cyler, Dacre Montgomery, Ludi Lin and Becky G are the Power Rangers.


It’s Morphin’ Time! Confused about the new Power Rangers movie? Here’s a handy primer on everything you always want to know about the teen-superhero franchise, but were afraid to ask. (Vanity Fair)

Speaking of which, Bryan Cranston’s dream came true last night as he visited The Late Show with Stephen Colbert dressed up as the red Power Ranger. (People)

Beauty and the Beast was the belle of the ball this past weekend, waltzing its way to the biggest March opening weekend, top domestic PG film opening and other records with box office receipts of $174.8 million. (The Hollywood Reporter)

Ever wonder what would have happen if the Rebels had survived in Scarif once retrieving the Death Star plans? Or how K-2SO came to life? Or if Darth Vader made another appearance to kill a main character? These are just some of the amazing videos that will appear in Friday’s digital HD & DVD release of Rogue One: A Star Wars Story – one that Star Wars fans will certainly not miss. (Entertainment Weekly and USA Today)

Robert Downey Jr. is set to star as the famous physician Dr. Dolittle in the Universal reboot The Voyage of Doctor Dolittle. The last time the good doctor talked to animals on the big screen was the 1998 and 2001 films starring Eddie Murphy. (Variety)

Speaking of Eddie Murphy, is he returning to America as Zamunda’s Prince Akeem? Rumors are circulating that the comedic actor is working on a possible sequel for Coming to America. (Screen Rant)

Manhattan is upside down in the first teaser movie poster for The Dark Tower. (The Wrap)

Henry Cavill will join the cast of Mission Impossible 6. (Deadline)

Venom transitions from antagonist to protagonist, as the Spider-Man villain gets his own movie spinoff that will hit theaters on October 5, 2018. (Time)

With an ode to Beauty and the Beast, the Boss Baby (Alec Baldwin) himself introduced the second trailer of the animated picture offering further details of his secret mission. (MovieWeb)

The Plastics are Broadway bound, as the musical adaptation for the 2004 cult classic film Mean Girls will debut in October for an out-of-town tryout in Washington DC. (Yahoo! Movies)

NCM is heading to CinemaCon next week, so watch this space for the latest news from each of the big studio presentations! In the meanwhile here are 5 things to expect from CinemaCon 2017. (JoBlo)

Opening this weekend: Power Rangers, CHiPs, and Life.

Posted in Entertainment, Uncategorized

NCM Strengthens Its Leadership In Cinema Advertising To Better Compete In The Broader Premium Video Marketplace

The recent merger of AMC and Carmike has been in the news of late, so we thought it would be a good time to take a look at the current state of the cinema advertising industry and its place as part of the larger advertising market.

NCM is the largest cinema advertising network in the U.S., with more than 700 million moviegoers annually enjoying our FirstLook pre-show on the big screen in over 40 leading national and regional theater circuits including AMC, Cinemark and Regal Entertainment Group (the three largest exhibitors in America). NCM’s network currently includes over 20,500 screens in over 1,600 theaters in 189 Designated Market Areas® (all of the top 50), representing over 57% of all U.S. movie attendance.

Advertising is a competitive marketplace, and cinema advertising is just one part of that broader industry. Theaters and screens do sometimes shift between cinema advertising networks as exhibitors regularly choose among many options, including working with one of the larger national cinema ad networks like NCM, Screenvision and Spotlight, or using a local provider, broker, or selling cinema advertising themselves in-house.


While the recent outcome of the DOJ Final Order regarding AMC’s acquisition of Carmike resulted in the transfer of 17 theaters with approximately 9.5 million attendees from NCM to another cinema advertising provider, NCM has already more than made up for it with new affiliate partnership agreements with top theater circuits including Bow Tie Cinemas, Cinergy Entertainment and Main Street Theatres resulting in the movement of 54 theaters and 10 million attendees to NCM, as well as an additional 17 theaters and 10 million new attendees joining us from Megaplex Theatres, a major exhibitor which had previously sold their own National advertising in-house.

That’s a total of 71 new theaters, 533 screens and approximately 20 million attendees joining NCM’s network to date in 2017, which is great news for brands that want to reach these highly engaged and enthusiastic moviegoers!

NCM is proud to welcome these top theater circuits that have chosen to be a part of the #1 Millennial weekend network in America:

  • Bow Tie Cinemas, based in New York, NY with 43 theaters, 271 screens and approximately 7 million attendees, will join the NCM network in March as previously announced, giving NCM significantly enhanced coverage in the Tri-state area with 37 Bow Tie theaters and 212 screens in the New York DMA alone. Bow Tie Cinemas is the oldest theater circuit in North America and is currently one of America’s fifteen largest exhibitors, with theaters in CO, CT, MD, NJ, NY & VA.

“We are looking forward to a successful and productive partnership with NCM,” stated Ben Moss, CEO of Bow Tie Cinemas. “With our diverse collection of theaters our consumer reach and advertising capabilities will be further enhanced by joining NCM’s robust network.”

  • Cinergy Entertainment Group, Inc., based in Dallas TX with 3 theaters, 29 screens and approximately 2 million attendees, will join the NCM network in October. All Cinergy cinema entertainment centers feature dine-in cinemas serving alcoholic beverages and a tempting array of restaurant quality food and beverages. In addition to upscale cinema amenities, all Cinergy locations feature a unique selection of interactive games and a variety of other amenities, including bowling, billiards, full bars, laser tag, and a Sky Walker ropes course. Cinergy is privately held by the Benson family, the founders of Movie Tavern, the largest nationwide chain of dine-in cinemas.

“We are so excited for a successful and dynamic partnership with NCM, we feel that our unique movie-going experience and advertising capabilities will be further enriched by joining NCM’s robust network,” stated Traci Hoey, Director of Marketing and Sales with Cinergy Entertainment.

  • Main Street Theatres, based in Omaha, NE with 8 theaters, 48 screens and 1 million attendees in IA and NE, will join the NCM network in June. Owned and operated by the Barstow family with its flagship Aksarben Cinema in Omaha, Main Street Theatres also provides film buying and consulting for an additional 30 theaters located in Iowa, Nebraska, Kansas, Minnesota and South Dakota.

“National CineMedia is the premium pre-show experience our customers demand and joining forces was a natural fit for our family company,” said William J. Barstow, owner of Main Street Theatres.

  • Megaplex Theatres, based in Salt Lake City, UT with 17 locations, 185 screens and nearly 10 million attendees last year, will join the NCM Network for National Sales in March and increase NCM’s screen market share in Salt Lake City to 78%. Founded by the late Larry H. Miller, Megaplex Theatres is Utah’s premiere movie entertainment company and its theatres are frequently among the top grossing in the nation. With locations throughout Utah and Southern Nevada, Megaplex Theatres offer a wide range of services; from reserved seating to the latest technologies in the industry.

“Megaplex Theatres is excited to join with NCM to better serve our guests with quality national media messaging,” said Blake Andersen, president of Megaplex Theatres. “We recognize there are unique national opportunities through NCM that reach beyond our regular business model that will ultimately benefit our loyal Megaplex audience.”

  • MJR Digital Cinemas, based in Bloomfield Hills, MI with 11 theaters, 164 screens and 6 million attendees in MI, will join the NCM network for Regional sales in August after having already been a part of the NCM network for National sales since 2015. With over thirty years in the industry, MJR has grown to become one of the most trusted names in Metro Detroit movie going. Clean, comfortable, and modern facilities are a staple, leading the way to provide the ultimate experience for the ultimate escape. MJR refuses to hold back, showcasing stadium seating as well as the most current innovative reserve seating with all-electric recliners, digital projection and sound, and the latest digital 3D technologies in all of its theaters.

“MJR is looking forward to a mutually beneficial and rewarding relationship with NCM. We especially are happy to now be a part of and have full access to the FirstLook pre-show,” said Mike Mihalich, CEO & Founder of MJR Digital Cinemas.

This expanded national reach and depth of coverage in key markets like New York, Dallas, Detroit, Omaha and Salt Lake City is just another example of why NCM truly is America’s Movie Network.

attendee chart

It is also important to note that, while the AMC DOJ Final Order also includes the planned sale of additional theaters (many of which were previously Carmike theaters), these may be sold to any exhibitor including those that are currently part of the NCM advertising network, and so the impact on NCM of these sales is yet to be determined (but at most represents approximately 1% of NCM’s total network). However, as per AMC’s long-term Exhibitor Services Agreement (ESA) running through 2037, NCM will continue to automatically welcome any new or acquired theaters of the now larger AMC chain into its network in the future. We have a great long-term partnership with AMC, and we look forward to continuing to grow together.

As Adam Aron, Chief Executive Officer and President of AMC, said, “National CineMedia is a greatly valued partner of AMC, and these negotiations surrounding our acquisition of Carmike Cinemas have only served to strengthen our long-term mutual commitment going forward. We are delighted to have worked well for many years with NCM, and look forward to continuing that superb relationship for decades to come.”

So, it seems that the more things change, the more they stay the same…

NCM is still the largest cinema advertising network in America. And with the help of our new Affiliate Partnerships team, which was formed to not only seek out and develop new affiliate partner relationships, but to also strengthen our existing relationships and enhance business collaboration with our Founding Members like AMC and our more than 40 affiliates nationwide, we intend to stay that way. Our relationships with exhibitors are a key focus of our business and are fundamental to continuing to grow the number of impressions we have available to sell to advertisers to better compete in the premium video marketplace, allowing NCM to be the connector between brands and movie audiences.

We’ll see you at the movies!

network chart

Posted in Ad Industry, NCM News

NCM Entertainment Roundup – March 3rd

Catching you up on some of our favorite things to come out of Hollywood this week:


Hugh Jackman returns as Logan.



Sunday was one for the record books! In one of the most shocking moments in Oscar history, Moonlight walked away with the top prize for Best Picture after La La Land was mistakenly named the winner. Despite that, the musical still won the most Oscars of the night for a total of 6. Check out the complete list of winners.

Jordan Peele’s directorial debut Get Out was an instant box office hit this past weekend, debuting at #1 with $30.5 million. (New York Times)

Early tracking reports that Beauty and the Beast may waltz its way to an approximately $120 million opening weekend. (Deadline)

Warner Bros. and LEGO Batman director Chris McKay are in the early process of developing a live-action movie based on the Batman character Nightwing. (The Hollywood Reporter)

As we get closer to its April 14 debut, a new movie poster for The Fate of the Furious is revealed. (Entertainment Weekly)

The third full trailer of Guardians of the Galaxy Vol. 2 which give fans a sneak peak of Kurt Russell as Ego, Star-Lord’s (Chris Pratt) father, new villain Ayesha (Elizabeth Debicki) and tons of Baby Groot (Vin Diesel) cuteness. (Variety)

The road to paradise quickly turns into a terrifying life-and-death situation for these space explorers in the official trailer in Ridley Scott’s Alien Covenant. (Forbes)

Poppy, Branch and all our favorite Trolls will return for a big screen sequel n April 2020. (Empire)

With this year’s Oscars over, focus now shifts onto the 90th Annual Academy Awards. Here are some of the films and actors to keep an eye on that may have an Oscar in their future in 2018. (Screen Daily)

Opening this weekend: Logan, Before I Fall and The Shack.

Posted in Uncategorized

2017 Oscar Winners

Well, it was certainly a historic night at The 89th Academy Awards! Here are the winners in the top categories, and you can also click here to see the full list of winners. (Yes, we’re sure – it was Moonlight for the win!  But believe it or not, that’s not the first time an envelope was mixed up.)


Posted in Uncategorized

NCM Entertainment Roundup – February 17th

Catching you up on some of our favorite things to come out of Hollywood this week:


Matt Damon in The Great Wall, opening this weekend.


LEGO Batman just proved who the real dominant is at the box office, debuting this past weekend at #1 with $55.6 million. Fifty Shades Darker submitted to a 2nd place finish with a respectable $46.8 million.  (ABC News)

Speaking of LEGO Batman, the miniature star himself visited his LEGO counterpart Stephen Colbert on the Late Show to discuss on-set pranks and Will Arnett’s handsome looks. (Entertainment Weekly)

Marvel release a special 3-minute teaser preview of Avengers: Infinity War currently in production, featuring Spider-Man and the Guardians of the Galaxy against monster Thanos in a war of blockbuster proportions. (Rolling Stone)

Fans caught an exclusive first look at the next generation of jaegers robots and John Boyega’s Jake Pentecost getting ready for Pacific Rim: Uprising. (/Film)

Whatever your opinion was on Batman vs. Superman, we can all agree the visual effects were pretty spectacular. Director Zack Synder shared a 12-minute video look at the before-and-after of the visual effects that went into making the film what it is. (The Hollywood Reporter)

With only two weeks until the 89th Annual Academy Awards, La La Land continued its historic march to glory, winning big at the 70th British Academy Film Awards with 5 BAFTAs in total including Best Film.  Check out the complete list of winners. (CNN)

Big news in the world of directing – Matt Reeves is in early talks to take over for Ben Affleck in The Batman while Niki Caro has signed on to direct the live-action remake of Disney’s Mulan. (Yahoo! Movies)

A Utah father gave his young daughter a most memorable Valentine’s Day by recreating iconic scenes from Beauty and the Beast in a breathtaking photoshoot. (People)

Opening this weekend:  The Great Wall, Fist Fight and A Cure for the Wellness.



Posted in Uncategorized

NCM Entertainment Roundup – February 10th

Catching you up on some of our favorite things to come out of Hollywood this week:


Dakota Johnson and Jamie Dornan in Fifty Shades Darker.

Before you see Fifty Shades Darker this weekend, step into the world of Christian Grey and Anastasia Steele in a 360-degree virtual reality experience, Fifty Shades Darker: The Masquerade Ball. (Entertainment Weekly)

Universal and Brand Events are teaming up to bring the Fast and Furious motion picture franchise to life in a live-entertainment arena tour featuring spectacular stunts and cars from the movies. The tour is slated to start in January 2018. (Variety)

John Lithgow will officially join Pitch Perfect 3 in an unspecified role. (The Hollywood Reporter)

The sequel to 2013’s World War Z has been pushed back indefinitely with no new release date. (MovieWeb)

M. Night Shyamalan confirmed that there will a sequel to his box office hit Split. (CNN)

Leaked pictures on Twitter gave fans a very early look of Alicia Vikander as Lara Croft on the set of the Tomb Raider reboot. (The Wrap)

Sony Pictures has rearranged the 2018 release dates for several films including Hotel Transylvania 3, Goosebumps 2 and Bad Boys for Life. (

A new trailer for the Amy Schumer-Goldie Hawn dark comedy Snatched shows the mother-daughter duo in further danger as they attempt to escape their kidnappers in South America. (Rolling Stone)

Super Bowl LI was one for the record books!  Not only did the New England Patriots win their 5th championship, but 9 new and extended movie trailers debuted throughout the game.

Opening this weekend:  Fifty Shades Darker, The LEGO Batman Movie, John Wick: Chapter 2 and A United Kingdom.

Posted in Uncategorized