Yearly Archives: 2014

Ikea’s “Cinema of Love” Gets Cozy in a Moscow Movie Theater

Well here’s some cozy news from the international cinema advertising scene… Ikea has launched a new campaign called the “Cinema of Love” in a Moscow shopping mall in collaboration with Kinostar de Lux cinema, replacing the theater seats with beds

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Posted in Ad Industry, International

Horizon Wins Big Honor for Big Screen Geico Campaign

Horizon Media knew what day it was when they decided to go big on the big screen with Geico’s Caleb the Camel in NCM’s FirstLook, and in honor of Hump Day, we’re proud to congratulate them on winning Adweek‘s 2014

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Posted in Ad Industry

Now Showing: Shazam at the Movies

The next time you head out to the movies, make sure you download Shazam before you go! Beginning in over 1,500 theaters today, moviegoers will be able to interact and engage with portions the FirstLook pre-show content with their mobile

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Posted in NCM News

Go Behind the Scenes of Halo: Nightfall – Now Playing in FirstLook

In theaters now, moviegoers can get a big screen behind-the-scenes tour of the Ridley Scott-produced live action series, Halo: Nightfall, based on the popular video game. The five-episode streaming Xbox-exclusive series will introduce the background and history of Agent Locke, a new character

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Posted in NCM News

What Do Millennials Really Want?

Adweek’s Millennial Issue came out this week, and it is full of interesting data on advertising’s current “it” generation. Adweek’s editorial team took to the streets of New York City to conduct its Millennial Street Survey of 100 young New

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Posted in Ad Industry, Insights

MINI at the Movies Brings 147 Tailored Ads to UK Movie Theaters

The MINI is about to get a lot bigger on UK movie screens.  MarketingWeek reports that MINI has launched 147 different versions of a spot for the new MINI Countryman will run on UK screens. The final few seconds of the spot will be targeted

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Posted in Ad Industry