Monthly Archives: April 2014

1 is 2 Many PSA

We’re proud to work with the White House to present this 1 is 2 Many sexual assault awareness campaign in movie theater lobbies nationwide. The PSA features actors Daniel Craig, Seth Meyers, Benicio Del Toro, Steve Carell, Dulé Hill, President Obama

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USA’s Graceland Hits FirstLook

Heading to the movies this weekend? Make sure you check out the new Graceland cinema spot will running exclusively in NCM’s FirstLook preshow program on nearly 20,000 movie screens in AMC, Cinemark, Regal Entertainment Group and other top theaters nationwide beginning this Friday. Read

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The Original Social Media? The Movies, of Course!

Our Senior VP of Marketing, Steve Ochs, is in Film Journal International this week talking about the original social media — the movies — and how NCM is evolving along with our social, Millennial moviegoing audience. “Movies are the ‘original social

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Posted in Insights, NCM News

NCM’s Third Annual Upfront Event

Hosted by Frank Caliendo and featuring a few of his Hollywood friends, NCM’s The Bigger Picture upfront event will present new ways for brands to easily make the big screen’s content, reach and engagement part of an upfront video strategy. Experts are calling

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Captain America 2 Soars at the Box Office

Captain America: The Winter Soldier soars at the box office, opening with $96.2 M for the largest April opening on record. This record-breaking debut kicks off the summer blockbuster box office season a month early. Why the shift to an

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Save the Date for The Bigger Picture 2014

It’s that time of the year again! We’re hosting our third annual Upfront at the AMC Lincoln Square movie theater on Wednesday, May 14. Stay tuned for more info coming soon.

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