Our Senior VP of Marketing, Steve Ochs, is in Film Journal International this week talking about the original social media — the movies — and how NCM is evolving along with our social, Millennial moviegoing audience.

“Movies are the ‘original social media’ — not just the moviegoing experience itself, but the ‘water cooler’ effect that lasts long after the credits have rolled…today’s moviegoing experience doesn’t begin or end at the theatre. Just as it has with every other aspect of our lives, digital and mobile technology has dramatically changed how America goes to the movies.”

Read the full article on Film Journal International here.



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