Monthly Archives: May 2014

Location Is the New Currency of Marketing

Are all video ad impressions created equal? That’s the question raised by a recent trend report from ScreenMedia Daily — Why Location Is the New Currency of Marketing. The report primarily deals with digital place-based (DPb) media and location-based mobile (LbM),

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Posted in Ad Industry, Insights

Cinema Advertising Perception vs. Reality

In Hollywood, perception often trumps reality. But even though we offer the best of the big screen, NCM lives on Madison Avenue, where we recently introduced the new realities of cinema advertising to our Bigger Picture upfront event audience…

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Posted in Ad Industry, NCM News

Entertainment Weekly’s Matt Bean Gives NCM a Look at the 2014-15 Movie Season

Experts are calling 2014-2015 movie season the perfect storm, and Matt Bean (@MattBean1), editor of Entertainment Weekly, gave NCM’s The Bigger Picture upfront event audience an exclusive look at the potential blockbusters coming to a theater near you: “Some of

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Posted in Entertainment

A Cinema Upfront in a Video-Centric World

NCM’s President of Sales & Marketing, Cliff Marks, recently sat down with Stuart Elliott of The New York Times to talk about our NCM Media Networks presentation during Upfront Week: “We thought about April, when a lot of cable channels

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Posted in Ad Industry, NCM News

NCM Announces Acquisition of Screenvision

    We have some exciting news to announce! NCM has entered into a definitive merger agreement with another leading cinema advertising network, Screenvision. The merger will create a higher quality and more competitive video advertising network that will cover nearly all 210 Designated

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Posted in NCM News

HBO Latino Takes Carlos Santana to the Movies

According to Nielsen NRG’s American Moviegoing report, Hispanics are the most avid moviegoers in America today – representing 17% of the moviegoing population but accounting for 25% of total movie tickets sold. HBO Latino was recently the first TV network

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Posted in NCM News