We have some exciting news to announce! NCM has entered into a definitive merger agreement with another leading cinema advertising network, Screenvision.
The merger will create a higher quality and more competitive video advertising network that will cover nearly all 210 Designated Market Areas® across all 50 states and deliver to approximately 3,900 theatres with over 34,000 screens, reaching over 1.1 billion annual patrons.
National CineMedia (NCM)’s Chairman and CEO Kurt Hall said:
“We are very excited about our merger agreement with Screenvision as it will position the combined new company to be much more competitive in the expanding video and overall advertising marketplace, including the new online and mobile advertising platforms. With the investments we will be making to create one more efficient national network, I am confident that we will bring more advertising revenue to our theatre circuit partners and a higher quality pre-show to their patrons.”
Full details are available here.
The Bigger Picture 