A Cinema Upfront in a Video-Centric World

NCM Upfront Presentation
NCM’s President of Sales & Marketing, Cliff Marks, recently sat down with Stuart Elliott of The New York Times to talk about our NCM Media Networks presentation during Upfront Week:

“We thought about April, when a lot of cable channels present, but we believe this is our rightful place, because, based on Nielsen data, we are one of the highest-rated networks in America, especially on weekends, when moviegoing peaks… More agencies are considering the buying of commercial time as ‘video investment,’ whether the video is watched on a television set, a movie screen, a laptop, a smartphone or a tablet. In this video-centric world, video comes in all shapes and sizes, including a 50-foot screen in a theater.”

Read the full article in the Business section of The New York Times here.

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Posted in Ad Industry, NCM News

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