NCM’s President of Sales & Marketing, Cliff Marks, recently sat down with Stuart Elliott of The New York Times to talk about our NCM Media Networks presentation during Upfront Week:
“We thought about April, when a lot of cable channels present, but we believe this is our rightful place, because, based on Nielsen data, we are one of the highest-rated networks in America, especially on weekends, when moviegoing peaks… More agencies are considering the buying of commercial time as ‘video investment,’ whether the video is watched on a television set, a movie screen, a laptop, a smartphone or a tablet. In this video-centric world, video comes in all shapes and sizes, including a 50-foot screen in a theater.”
Read the full article in the Business section of The New York Times here.
The Bigger Picture 