Monthly Archives: June 2014

Think This Summer Is Hot? Just Wait Until 2015!

Although the hot 2014 summer blockbuster season has only just begun, we’ve already got a close eye on next year’s movie slate. 2015 will be the year of the sequel, and it looks like it is already shaping up to potentially be

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Posted in Entertainment

Cinema Goes Back to the Future at Cannes Lions Festival of Creativity

NCM’s President of Sales & Marketing, Cliff Marks, joined the thousands of advertising executives in Cannes this week to represent the U.S. cinema advertising industry at the Screen Advertising World Association (SAWA)’s annual seminar. “The essence of the Cannes Lions

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Posted in Ad Industry, NCM News

Volkswagen: Eyes on the Road

It’s definitely a pre-show you’ll never forget. In order to bring awareness to the dangers of texting and driving, Ogilvy Beijing and Volkswagen brought this impressive pre-show PSA to a local Hong Kong theater. Using the power of the big

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Posted in Ad Industry

Using Movie Genre Targeting to Reach Female Audiences: MYRBETRIQ and RunPee

Astellas Pharma US, Inc. just launched a fun cinema advertising campaign in NCM’s FirstLook for MYRBETRIQ® (mirabegron) – a treatment for overactive bladder, or OAB. It marks the first time ever in the U.S. that a pharmaceutical brand is advertising at the movies.

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Posted in NCM News