It’s definitely a pre-show you’ll never forget. In order to bring awareness to the dangers of texting and driving, Ogilvy Beijing and Volkswagen brought this impressive pre-show PSA to a local Hong Kong theater. Using the power of the big screen and a location-based broadcaster, Volkswagen was able to capture the attention of the entire auditorium.
It reminds us of another interactive cinema ad from Coca-Cola Denmark, used to encourage moviegoers to stay quiet during the movie. Audience members were filmed prior to entering the auditorium and then were quickly edited into the background of a fake movie trailer. In the middle of a romantic moment in the “preview,” the audience then suddenly saw themselves interrupting the scene on the big screen.
Perhaps this summer, the U.S. will have its own “scene-stealing” cinema ad…
