Monthly Archives: July 2014

NCM’s First Shazam Cinema Campaign Featuring The Giver

Back in May, we announced our exclusive U.S. cinema partnership with the popular mobile app, Shazam, and if you’ve been to the movie theater lately, you might have noticed the familiar logo during our FirstLook pre-show.  Our first Shazamable campaign is

Tagged with: , ,
Posted in NCM News

Twitter Is A Hit With Movie Fans

Brands looking to tap into a highly engaged social audience don’t need to look any further than the local movie theater. NCM partner Twitter just released the results of a new survey highlighting the fact that not only are Twitter

Tagged with: ,
Posted in Ad Industry, Entertainment

Tour in Style: Greyhound Cinema Spot Rolls Into Theaters This October

Fictional heavy metal band MüttonGüt find themselves in an usual travel situation when their manager books $1 fares on a Greyhound bus. Although not quite the life of the road they’re accustomed to, the band is pleasantly surprised by their new travel arrangements. The

Tagged with: ,
Posted in NCM News

More Than Just Popcorn: Moviegoers are in the Mood for Food

Dinner and a movie has long been a date night standard. In fact, 86% of NCM moviegoers make dining out part of their trip to the movies. We break down frequent moviegoers’ dining out habits in the infographic below:

Posted in Insights