This Sunday is Music’s Biggest Night®, and the 57th annual GRAMMY® Awards are setting the stage for another unforgettable night of music. Music has always been an integral part of the movies, and will once again be in the spotlight live from Los Angeles this year when Common and John Legend perform Glory, the Golden Globe-winning and Oscar-nominated song from the movie Selma.
Leading up to this year’s broadcast, NCM and The GRAMMY Awards launched a new big screen partnership in theaters nationwide to give moviegoers an exclusive behind-the-scenes look at recording artists and their creative process in our FirstLook pre-show program, kicking off with featured artists Idina Menzel, Vance Joy and Echosmith.
Premiering in November, the first episode in the new entertainment marketing program featured Tony Award winner Idina Menzel in the studio as she revealed how her recording environment helps inspire her creative process. The second episode, which premiered in December, features Australian singer-songwriter Vance Joy discussing his in-studio artistic process for his hit single Riptide and debut album Dream Your Life Away. American alt/pop band Echosmith will be featured in the third episode, premiering on February 20.
Glade® has signed on as the exclusive launch partner for the NCM program from its premiere through March 5, 2015. New Glade brand creative will also feature a nod to music and inspiration.
In addition to the on-screen content, the partnership also incorporates box office handouts as well as integrated online, mobile and social media promotional elements, plus a sweepstakes where movie and music fans can enter to win a trip for two to next year’s GRAMMY Awards.
So if you love music, be sure to keep an eye out for more great content on the big screen, and tune into the live broadcast of the 57th annual GRAMMY Awards this Sunday, February 8th at 8:00 p.m. on CBS.