Fast and Furiously, Movie-Going Millennials Are Back!

HoFurious7t off its second weekend of #1 at the box office, Furious 7 has Millennial moviegoers in a frenzy for the latest installment of the popular franchise. NCM’s Douglas Pulick, senior vice president, Strategic Insight and Analytics, took a look at the resurgence of Millennials at the box office in a column today for Jack Myers Media Business Report’s MediaBizBloggers.

He notes that, according to an Screen Engine/ASI, survey of over 1,300 attendees of Furious 7 on opening weekend, the film had an audience profile of 61% under the age of 25! That is, roughly estimated, nearly 11 million attendees aged 13-24, which comprised better than half (52%) of Furious 7’s total movie-going audience.

But it’s not just fast cars getting Millennial moviegoers off the couch and into movie theaters this summer. Well-established franchises like Avengers: Age of Ultron, Spectre, The Hunger Games: Mockingjay – Part 2, Fantastic Four, Minions and Ted 2, along with several past franchises that are being re-booted such as Jurassic World, Terminator Genysis, The Man From U.N.C.L.E., Mad Max: Fury Road and Star Wars: Episode VII – The Force Awakens, will be released in a steady stream all year long, and both the 2D and 3D versions are eagerly awaited by Millennials.

For the rest of Doug’s expert take, including a breakdown and comparison of Furious 7’s audience to TV, check out his full blog post at MediaBizBloggers.com.

Posted in Ad Industry, Insights

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