2015 is a banner year for moviegoing and cinema advertising. The box office is well on its way to topping the $10.9 billion record set in 2013. But can the movies keep the momentum moving forward and continue to deliver a golden opportunity for marketers?

We’ve partnered with Advertising Age to bring you “7 Biggest Movie Myths,” a marketer’s guide to cinema advertising. In it, you’ll learn:

  • The facts about moviegoing and cinema advertising
  • 10-year moviegoing trends, including movie attendance and box office revenue
  • What to expect in 2016 at the movies, including blockbuster hits




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