2015 is a banner year for moviegoing and cinema advertising. The box office is well on its way to topping the $10.9 billion record set in 2013. But can the movies keep the momentum moving forward and continue to deliver a golden opportunity for marketers?
We’ve partnered with Advertising Age to bring you “7 Biggest Movie Myths,” a marketer’s guide to cinema advertising. In it, you’ll learn:
- The facts about moviegoing and cinema advertising
- 10-year moviegoing trends, including movie attendance and box office revenue
- What to expect in 2016 at the movies, including blockbuster hits
The Bigger Picture 