NCM’s new year is off to an exciting start with the appointment of the company’s new CEO, Andrew (“Andy”) J. England. A highly accomplished executive with more than 25 years of experience in consumer-facing businesses, he most recently served as Executive Vice President and Chief Marketing Officer of MillerCoors, LLC.
During his nearly 10-year tenure at MillerCoors, a $7.5 billion net revenue U.S. joint venture of Molson Coors Brewing Company and SAB Miller PLC, England built new brand architecture, led a 200-person marketing department, revamped the go-to-market strategy for classic brands such as Coors Light and Miller Lite, broadened the Company’s reach in social and digital media, and created sponsorship deals with major sports franchises that allowed MillerCoors to compete effectively in a rapidly fragmenting media marketplace. Specifically, England architected bold company strategies that led Coors Light to #2 share brand in its category, overtaking Budweiser. He also significantly increased innovation resources that resulted in substantially increased higher-end share in multiple new brands (including the very successful launch of Redd’s Apple Ale), and drove multiple strategic plans that exceeded EBITA goals every year.
In addition, England’s success in operating through his former industry’s three-tier system of beer producers, distributors, and retailers will be particularly relevant as NCM continues to expand its theater network and work closely with its exhibition partners.
“I’m excited to join one of the strongest millennial networks in the country at a time when the entire video landscape is shifting and brands are seeking stronger and more secure video solutions,” said England. “NCM is one of America’s premier 18-49 video networks and is highly regarded as the largest cinema digital distribution network with a strong and expanding theater circuit and advertising client relationship base. I look forward to working with NCM’s exceptionally talented team and our theater circuit network partners to build upon the company’s strong foundation and accelerate its success for years to come.”
Kurt C. Hall, NCM’s outgoing CEO and Chairman, is retiring effective immediately as planned and will serve as an advisor to the Board and CEO in a 24-month consulting role. As one of NCM’s original founders in 2005, Hall had lead the company from start-up though an exciting period of growth that established NCM as America’s Movie Network and the #1 weekend network in the country.
Also as previously announced, concurrently, Scott N. Schneider, National CineMedia Inc.’s Lead Director, has been appointed Chairman of the Board.
Read more about Andy England, Scott N. Schneider and NCM’s leadership transition here.