Monthly Archives: May 2016

A Look at the Future of the Box Office from comScore’s Paul Dergarabedian

During our Upfront event last week, Paul Dergarabedian, senior media analyst for comScore, took to the stage to give the audience an insider’s view of the strength of today’s box office and the future of the movie theater business: “At

Posted in Insights

NCM Entertainment Roundup – May 25th

Catching you up on some of our favorite things to come out of Hollywood this week: The Angry Birds Movie flew past the competition over the weekend and landed at the top of the box office with $38.1 million. (Deadline) As

Posted in Entertainment

Now Showing: Millennials’ Movie-Going Experience

During our fifth annual Upfront event today, we unveiled new research from a joint study with Omnicom Media Group’s Annalect and CivicScience about Millennials’ movie-going habits.  Millennials make up the largest frequent movie-going age group, and purchased over 358 million tickets in NCM movie theaters

Tagged with: , ,
Posted in Insights

NCM Upfront 2016: For America’s Movie Network, It’s All About Millennials, Content and Data

The National CineMedia (NCM) team started the morning of our 5th annual Upfront off in a big way by ringing the opening bell at the Nasdaq Marketsite, and the day just got better from there… We had a packed house

Tagged with:
Posted in NCM News

NCM Entertainment Roundup – May 13th

Catching you up on some of our favorite things to come out of Hollywood this week: Regardless of what side you were on, Captain America: Civil War was the big weekend winner with $179.1 million. The film stands as the fifth

Posted in Entertainment

The Movies’ Guide to Surviving the Upfronts

You’ve survived the Outfronts, Newfronts and this spring’s cold front, but Upfront season is still in full swing. In the great movie theater tradition, we’ve teamed up with Digiday to produce our version of a policy trailer to get you

Tagged with:
Posted in NCM News