You’ve survived the Outfronts, Newfronts and this spring’s cold front, but Upfront season is still in full swing. In the great movie theater tradition, we’ve teamed up with Digiday to produce our version of a policy trailer to get you in the right head space before the big shows begin.

Ready for action? Hop over to Digiday for few more things you won’t learn at most Upfront presentations. Spoilers ahead: There’s only one screen that can truly dominate your audience’s attention, and it’s at the movies.


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