Last September, NCM joined SAWA and other cinema advertising companies from across the world for the first-ever global cinema campaign introducing the world to United Nations’ Global Goals initiative.
This year, NCM is proud to participate once again in the next phase of the worldwide cinema initiative in support of Project Everyone’s first Global Goals campaign for girls and women.
Launching online and in movie theaters around the world this July, the new spot was revealed to the global advertising community at the annual SAWA event at the Cannes Lions International Festival of Creativity this week. An update on the popular Spice Girls’ song Wannabe, the Global Goals spot, titled #WhatIReallyReallyWant, features actors, singers and dancers from around the world telling world leaders what they “really, really want” to be achieved by the Goals, and aims to encourage mass public support for the rights of girls and women.
Legendary filmmaker, campaigner, humanitarian and creator of last year’s “We Have a Plan,” Richard Curtis, said, “Last year the UN, Project Everyone and many partners launched a mass awareness-raising campaign reaching 3 billion people in just 7 days with news of the UN Sustainable Development Goals. This year we’re keeping up the noise and going deeper – fighting for 15 decisive years – trying to show how the Goals contain the answers to the world’s problems, from the refugee crisis to disease, humanitarian disasters to terrorism and war. And especially focusing on the incredible importance of progress in the area of girls and women – Global Goals for Global Girls.”