Monthly Archives: March 2018

NCM Moviegoers Have the (Purchasing) Power!

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we looked at the opportunity advertisers have to cut through the noise of over 5,000 daily brand exposures at the

Posted in Ad Industry, Insights

NCM Entertainment Roundup – March 28, 2018

Let’s talk about the top stories in Hollywood this week. As Pacific Rim: Uprising passed Black Panther on the box office charts, the latest Marvel Studios release became the top-grossing superhero film of all time domestically. Black Panther closed last

Posted in Entertainment

Cinema Advertising Cuts Through the Noise

The added complexity of our increasingly multi-media and multi-device lives has made it much harder for companies to deliver the experience that we, as potential customers, expect. It’s been reported that people are now exposed to north of 5,000[1] brand

Posted in Ad Industry, Insights

NCM Entertainment Roundup – March 21, 2018

Let’s talk about the top stories in Hollywood this week. Black Panther remained atop the box office charts for a fifth-straight weekend, making the Marvel film the first since Avatar to accomplish this feat. Black Panther has now amassed over

Posted in Entertainment

NCM Entertainment Roundup – March 14, 2018

Let’s talk about the top stories in Hollywood this week. The SXSW Film Festival began last week with world premieres of Alita: Battle Angel, A Quiet Place and more. In addition to these these upcoming blockbuster releases, Thunder Road by director

Posted in Entertainment

NCM Entertainment Roundup – March 7, 2018

Let’s talk about the top stories in Hollywood this week. The Shape of Water took home the Oscars’ highest honor of Best Picture, as well as three additional awards for Best Director (Guillermo Del Toro), Best Score and Best Production

Posted in Entertainment