Monthly Archives: April 2018

NCM Entertainment Roundup – April 25, 2018

Let’s talk about the top stories in Las Vegas this week. Studios are showing off their slate of upcoming films at CinemaCon! Click below to learn more about the upcoming releases featured to date. Disney Solo: A Star Wars Story

Posted in Entertainment

Noovie ARcade Interactive Augmented Reality Games Coming To A Big Screen Near You

Game On! Movie Audiences Can Use Their Mobile Phones to Play AR Games During the Noovie Pre-Show in Theaters Nationwide Beginning This Friday Hold on to your popcorn, because your movie experience just got a whole lot better!  Beginning this

Posted in NCM News

NCM Entertainment Roundup – April 18, 2018

Let’s talk about the top stories in Hollywood this week. On Twitter, Ava DuVernay broke the news that Victoria Mahoney will be the second unit director for Star Wars Episode IX. Mahoney will be the first African-American woman to serve

Posted in Entertainment

Cinema Plus Digital Advertising Improves Intent-to-Buy

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we explored the significant lift in brand awareness and message recall marketers can expect when combining their television advertising

Posted in Ad Industry, Insights

NCM Entertainment Roundup – April 11, 2018

Let’s talk about the top stories in Hollywood this week. Warner Bros. is developing a Batgirl film with Christina Hodson signed on as screenwriter. Hodson penned the script for upcoming Transformer spinoff Bumblebee. Joss Whedon was originally tapped to write,

Posted in Entertainment

Cinema And TV Are A Winning Combination

Our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, covered the incredible spending power of movie audiences. And while cinema alone is a very effective way to reach this

Posted in Ad Industry, Insights