Charlie Heaton, Anya Taylor-Joy, Blu Hunt, Henry Zaga and Maisie Williams star in this weekend’s The New Mutants.

Let’s talk about the top stories in Hollywood this week!

The National Association of Theater Owners (NATO) and its members have teamed up for CinemaSafe, a historic alliance of 320 movie theater companies representing over 30,000 screens nationwide that have come together to commit to implementing expert-backed, industry-specific health and safety protocols as theaters reopen around the country. This program puts the health and safety of guests and employees at the center of movie theater operations, and features numerous in-theater initiatives including face coverings, social distancing, reduced capacity and concessions and electronic ticketing. The measures are based on Centers for Disease Control, World Health Organization and Occupational Safety and Health Administration guidelines, NATO said, and epidemiologists and other experts were also consulted. Movie fans can look for the green checkmark CinemaSafe logo on theater signage and websites to identify participating theaters. (Deadline)

It was a good re-opening weekend for many of the first theaters to welcome audiences back! Unhinged dominated the box office, and major chains like AMC and Regal reported sold-out socially distanced showings. The Russell Crowe road-rage thriller will expand from 1823 cinemas to more than 2,300 this weekend as more theaters reopen. Cineworld Group CEO Mooky Greidinger shared he was encouraged by the results, saying, “One conclusion from this weekend is it’s clear that our customers have missed the cinemas; they were very eager to go back.” (The Hollywood Reporter, Fox Business, Bloomberg, Deadline)

Snapchat and Atom Tickets have teamed up to launch Movie Tickets by Atom, an app that will provide users with trailers and tickets and connects moviegoers’ plans with their personal networks. Available to those within the U.S. and Canada, the new ticketing app will capitalize on pent-up demand due to recent movie theater closures – Atom surveyed 16,000 moviegoers online and found that 74% are ready to return to theaters in the next month, with 40% interested in an immediate return. The app also promotes contactless ticketing, one of the key elements of exhibitors’ new CinemaSafe program. (Deadline)

In the U.K., the doors are open, the lights are dimmed and cinema is back! Cinema First, the industry body charged with the promotion of UK cinemagoing, has launched #LoveCinema, a nationwide campaign designed to capture the attention of audiences across the country and remind them of the unique experience that only
the big screen can offer with a beautiful new trailer. (Box Office)

Hong Kong’s cinemas are set to reopen this Friday, August 28th as the city continues to keep the third wave of the coronavirus under control. Films set to play this weekend include Unhinged and Yeon Sang-ho’s zombie hit Peninsula, along with several titles that were playing in July including Disney’s Onward and When Hitler Stole Pink Rabbit. (ScreenDaily)

Have you ever wanted to host your own private watch party in a movie theater? Well here’s your chance! Cinemark has introduced its latest initiative – Private Watch Party –which allows movie lovers to rent a Cinemark Theater starting at $99 for up to 20 guests. Guests can choose from previously released films and even new films. But of course – don’t forget your mask! (/Film)

While we all wait for Christopher Nolan’s Tenet to hit theaters in the U.S., Tom Cruise has us covered with a glimpse of what it’s like to be back in theaters overseas. Cruise, mask and all, documented his journey through London as he headed to a theater to watch Tenet on the bid screen. The video shared to Twitter was captioned, “Big Movie. Big Screen. Loved it.” Tenet pre-sales are already outpacing Nolan’s previous movies Interstellar and Dunkirk, and the Warner Bros.’ film is set to open on Thursday, Sept. 3rd as the first big blockbuster to hit theaters American movie theaters since March. (Hollywood Reporter)

And it’s not just Cruise who is willing travel far and wide to see Tenet…fans are booking flights to see the movie on the biggest screen possible if theaters are still closed in their area. For one movie fan, it was not just about Tenet, but about supporting the movie theater experience they love,  saying, “This [release] will be a referendum on whether or not theatrical for large blockbusters can happen, and I don’t want these films to go the way of ‘Mulan.’ If a film is shot for IMAX, I’m interested in seeing it on a large-format screen.” (Variety)

Robert Pattinson’s upcoming Batman movie, The Batman, dropped its first trailer this week, with an exciting look at the new caped crusader. The story takes place about two years into Bruce Wayne’s career as Batman, a period when he’s still just a masked vigilante, and also introduces a few key characters, including Jeffrey Wright’s James Gordon, Zoe Kravitz’s Catwoman, Colin Farrell’s Penguin, and Paul Dano’s Riddler.  (The Verge, Mashable)

Not to be outdone, Ben Affleck announced he will return as Batman in The Flash! Expected to release in the summer of 2022, Affleck will appear along with Michael Keaton as the movie explores a multiverse of DC Comics heroes. The film will feature fast-moving hyper-hero Barry Allen, played by Ezra Miller, breaking the bonds of physics to crash into various parallel dimensions, where he encounters slightly different versions of DC’s classic heroes. (Vanity Fair)

In more DC news, Dwayne Johnson took to Twitter to give fans a first look at his role as an anti-hero in the upcoming film Black Adam. The Shazam! spinoff will also star Noah Centineo alongside Johnson as Atom Smasher. The film is set to premiere in theaters in December of 2021. (People)

While there is no official confirmation of Michelle Yeoh being featured in Marvel’s Shang-Chi and the Legend of the Ten Rings, we can confirm she is excited that Marvel will be featuring an Asian superhero. In a recent interview with TIME, Yeoh shared, “When that [movie] was announced last year and they introduced who they were doing as the Marvel superhero and it was an Asian superhero, it was like, ‘Yes, finally!’ When do we get to be represented like that?” The film will be Marvel’s 26th installment in the Marvel Cinematic Universe and is set to be released on May 7, 2021. (Time)

So here’s The Thing! While on a virtual panel for the Fantasia International Film Festival, John Carpenter revealed a reboot of his 1982 horror classic The Thing is currently in early development. The filmmaker will be working alongside Blumhouse Productions on the upcoming film. Carpenter didn’t share any additional details on the film but he did discuss the upcoming Halloween Kills – the highly anticipated sequel to the acclaimed 2018 reboot of Halloween. Also produced by Blumhouse, Halloween Kills is expected to release in 2021. (/Film, CinemaBlend)

Warner Bros. has tapped filmmaker Blitz Bazawule to direct the musical film The Color Purple, based on the 3x Tony-winning Broadway musical. Bazawule is most recently known for his work as the co-director of Beyonce’s Black is King and his own feature film, The Burial of Kojo. The Broadway musical, which debuted in 2005, depicts the lives of African American families in the early twentieth century in Georgia. Many of the film’s notable producers include original movie cast member Oprah Winfrey, Steven Spielberg, Scott Sanders, and Quincy Jones who were wowed by Bazawule’s vibrant visual style. (Deadline)

In efforts to amplify underserved voices, MGM has announced Orion Pictures will be making a return. Orion will now focus exclusively on authentic storytelling in film, with a concentration on developing, producing, and acquiring feature films that amplify underserved voices, both in front of and behind the camera, and industry veteran executive Alana Mayo will takeover as the label’s president. (Variety)

As always, stay tuned to our friends at Noovie for all the latest film release updates in real time!

For a full schedule of all upcoming movies, check out Box Office Mojo’s Domestic Release Calendar.

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