The Bigger Picture blog from NCM Media Networks highlights news and information on cinema advertising in the U.S. and around the world.

Watch this space for insights into all things cinema — from the latest industry news and ad trends to the best big screen campaigns, digital initiatives and international innovations. If it’s happening at the movies, we’ll be talking about it here.

NCM is the No. 1 weekend network in America and the largest cinema advertising network reaching moviegoers on-screen, on-site, online and on mobile devices.

Feel free to reach out to us at press@ncm.com.