The Bigger Picture blog from National CineMedia (NCM) highlights news and information on cinema advertising in the U.S. and around the world.

Watch this space for insights into all things cinema — from the latest movie industry news and ad trends to the best big screen campaigns, digital initiatives and international innovations. If it’s happening at the movies, we’ll be talking about it here.

National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere.

Feel free to reach out to us at press@ncm.com.