The Bigger Picture blog from National CineMedia (NCM) highlights news and information on cinema advertising in the U.S. and around the world.

Watch this space for insights into all things cinema — from the latest industry news and ad trends to the best big screen campaigns, digital initiatives and international innovations. If it’s happening at the movies, we’ll be talking about it here.

NCM is America’s Movie Network. As the #1 Millennial weekend network in the U.S., we’re the connector between brands and movie audiences.

Feel free to reach out to us at press@ncm.com.