Blog Archives

NCM Entertainment Roundup – April 18, 2018

Let’s talk about the top stories in Hollywood this week. On Twitter, Ava DuVernay broke the news that Victoria Mahoney will be the second unit director for Star Wars Episode IX. Mahoney will be the first African-American woman to serve

Posted in Entertainment

Cinema Plus Digital Advertising Improves Intent-to-Buy

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we explored the significant lift in brand awareness and message recall marketers can expect when combining their television advertising

Posted in Ad Industry, Insights

NCM Entertainment Roundup – April 11, 2018

Let’s talk about the top stories in Hollywood this week. Warner Bros. is developing a Batgirl film with Christina Hodson signed on as screenwriter. Hodson penned the script for upcoming Transformer spinoff Bumblebee. Joss Whedon was originally tapped to write,

Posted in Entertainment

Cinema And TV Are A Winning Combination

Our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, covered the incredible spending power of movie audiences. And while cinema alone is a very effective way to reach this

Posted in Ad Industry, Insights

NCM Entertainment Roundup – April 4, 2018

Let’s talk about the top stories in Hollywood this week. Avengers: Infinity War directors Anthony and Joe Russo released a statement yesterday asking that fans avoid spoiling the plot of the upcoming Marvel film when it hits theaters April 27.

Posted in Entertainment

NCM Moviegoers Have the (Purchasing) Power!

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we looked at the opportunity advertisers have to cut through the noise of over 5,000 daily brand exposures at the

Posted in Ad Industry, Insights