Blog Archives

Entertainment Roundup – CinemaCon 2018 Edition

In its 7th year, CinemaCon exceeded expectations with a engaging industry talks and, of course, a series of studio presentations that has us excited for the near future of cinema! We got a taste of some standout films that are

Posted in Ad Industry, Entertainment

Cinema Plus Digital Advertising Improves Intent-to-Buy

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we explored the significant lift in brand awareness and message recall marketers can expect when combining their television advertising

Posted in Ad Industry, Insights

Cinema And TV Are A Winning Combination

Our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, covered the incredible spending power of movie audiences. And while cinema alone is a very effective way to reach this

Posted in Ad Industry, Insights

NCM Moviegoers Have the (Purchasing) Power!

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we looked at the opportunity advertisers have to cut through the noise of over 5,000 daily brand exposures at the

Posted in Ad Industry, Insights

Cinema Advertising Cuts Through the Noise

The added complexity of our increasingly multi-media and multi-device lives has made it much harder for companies to deliver the experience that we, as potential customers, expect. It’s been reported that people are now exposed to north of 5,000[1] brand

Posted in Ad Industry, Insights

Mediaocean Spot TV Buyers Can Now See How Many People Are In An NCM Theater Near You!

NCM Local Market Audience Data Now Available in Mediaocean’s DS and OX Spot Buying Platforms With Nielsen’s Cinema Audience Reports When we announced back in May that National CineMedia (NCM), America’s Movie Network, had partnered with Mediaocean, the leading software

Posted in Ad Industry, NCM News