The fourth quarter starts a spending frenzy as agencies attempt to utilize every dollar they’re allocated to preserve next year’s budget. While some estimates indicate that improved planning throughout the year would yield 5 to 10 percent greater returns, value…

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we explored the significant lift in brand awareness and message recall marketers can expect when combining their television advertising…

Our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, covered the incredible spending power of movie audiences. And while cinema alone is a very effective way to reach this…

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we looked at the opportunity advertisers have to cut through the noise of over 5,000 daily brand exposures at the…