Blog Archives

Three Things to Consider When Deploying Your Fourth Quarter Dollars

The fourth quarter starts a spending frenzy as agencies attempt to utilize every dollar they’re allocated to preserve next year’s budget. While some estimates indicate that improved planning throughout the year would yield 5 to 10 percent greater returns, value

Posted in Ad Industry, Insights

Cinema Plus Digital Advertising Improves Intent-to-Buy

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we explored the significant lift in brand awareness and message recall marketers can expect when combining their television advertising

Posted in Ad Industry, Insights

Cinema And TV Are A Winning Combination

Our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, covered the incredible spending power of movie audiences. And while cinema alone is a very effective way to reach this

Posted in Ad Industry, Insights

NCM Moviegoers Have the (Purchasing) Power!

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we looked at the opportunity advertisers have to cut through the noise of over 5,000 daily brand exposures at the

Posted in Ad Industry, Insights

Cinema Advertising Cuts Through the Noise

The added complexity of our increasingly multi-media and multi-device lives has made it much harder for companies to deliver the experience that we, as potential customers, expect. It’s been reported that people are now exposed to north of 5,000[1] brand

Posted in Ad Industry, Insights

A Look at the Future of the Box Office from comScore’s Paul Dergarabedian

During our Upfront event last week, Paul Dergarabedian, senior media analyst for comScore, took to the stage to give the audience an insider’s view of the strength of today’s box office and the future of the movie theater business: “At

Posted in Insights