Blog Archives

A Look at the Future of the Box Office from comScore’s Paul Dergarabedian

During our Upfront event last week, Paul Dergarabedian, senior media analyst for comScore, took to the stage to give the audience an insider’s view of the strength of today’s box office and the future of the movie theater business: “At

Posted in Insights

Now Showing: Millennials’ Movie-Going Experience

During our fifth annual Upfront event today, we unveiled new research from a joint study with Omnicom Media Group’s Annalect and CivicScience about Millennials’ movie-going habits.  Millennials make up the largest frequent movie-going age group, and purchased over 358 million tickets in NCM movie theaters

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Posted in Insights

Star Wars: The Super Bowl of Cinema

So, how many of you believe you’ll be heading out to your local theater to see the new Star Wars: The Force Awakens movie? If more than half of you didn’t put your hand up, I find your lack of

Posted in Insights

Debunking the Seven Myths of Cinema Advertising

2015 is a banner year for moviegoing and cinema advertising. The box office is well on its way to topping the $10.9 billion record set in 2013. But can the movies keep the momentum moving forward and continue to deliver a golden

Posted in Insights, NCM News

[Infographic] Ant-Man: Tiny Hero. Huge Box Office Weekend.

The Minions might have the box office crown now but an even smaller hero coming to the theaters this weekend could threaten the little yellow creatures’ rule. Ant-Man is Marvel’s latest comic book adaptation featuring Paul Rudd as master thief Scott Lang. He

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Posted in Entertainment, Insights

Fast and Furiously, Movie-Going Millennials Are Back!

Hot off its second weekend of #1 at the box office, Furious 7 has Millennial moviegoers in a frenzy for the latest installment of the popular franchise. NCM’s Douglas Pulick, senior vice president, Strategic Insight and Analytics, took a look at the

Posted in Ad Industry, Insights