Blog Archives

Mediaocean Spot TV Buyers Can Now See How Many People Are In An NCM Theater Near You!

NCM Local Market Audience Data Now Available in Mediaocean’s DS and OX Spot Buying Platforms With Nielsen’s Cinema Audience Reports When we announced back in May that National CineMedia (NCM), America’s Movie Network, had partnered with Mediaocean, the leading software

Posted in Ad Industry, NCM News

National CineMedia (NCM) Launches Noovie Pre-Show In Movie Theaters Nationwide

The Walt Disney Studios to Feature Upcoming Films in Noovie Backlot Segments What’s Noovie? Audiences will soon find out when National CineMedia (NCM)’s new Noovie pre-show launches on over 20,600 screens in 1,700 movie theaters throughout the U.S. this weekend.

Posted in NCM News

NCM Strengthens Its Leadership In Cinema Advertising To Better Compete In The Broader Premium Video Marketplace

The recent merger of AMC and Carmike has been in the news of late, so we thought it would be a good time to take a look at the current state of the cinema advertising industry and its place as

Posted in Ad Industry, NCM News

NCM Upfront 2016: For America’s Movie Network, It’s All About Millennials, Content and Data

The National CineMedia (NCM) team started the morning of our 5th annual Upfront off in a big way by ringing the opening bell at the Nasdaq Marketsite, and the day just got better from there… We had a packed house

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The Movies’ Guide to Surviving the Upfronts

You’ve survived the Outfronts, Newfronts and this spring’s cold front, but Upfront season is still in full swing. In the great movie theater tradition, we’ve teamed up with Digiday to produce our version of a policy trailer to get you

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Posted in NCM News

NCM is the new Lions Festivals Rep in the USA

Lions Festivals just appointed America’s largest cinema advertising network, National CineMedia (NCM), as the official representatives in the USA. We’re taking over the prestigious role from USA TODAY, which had represented Lions Festivals for more than 10 years. As the

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Posted in Ad Industry, International, NCM News