Blog Archives

Check Out the Noovie ARcade Horror Experience, If You Dare!

Noovie if you dare! Heading out to the movies to see Venom or Halloween this October? Be sure to download the Noovie ARcade app and get to the theater early for a unique Augmented Reality (AR) horror experience on the

Posted in Entertainment, NCM News

Noovie ARcade Interactive Augmented Reality Games Coming To A Big Screen Near You

Game On! Movie Audiences Can Use Their Mobile Phones to Play AR Games During the Noovie Pre-Show in Theaters Nationwide Beginning This Friday Hold on to your popcorn, because your movie experience just got a whole lot better!  Beginning this

Posted in NCM News

Mediaocean Spot TV Buyers Can Now See How Many People Are In An NCM Theater Near You!

NCM Local Market Audience Data Now Available in Mediaocean’s DS and OX Spot Buying Platforms With Nielsen’s Cinema Audience Reports When we announced back in May that National CineMedia (NCM), America’s Movie Network, had partnered with Mediaocean, the leading software

Posted in Ad Industry, NCM News

National CineMedia (NCM) Launches Noovie Pre-Show In Movie Theaters Nationwide

The Walt Disney Studios to Feature Upcoming Films in Noovie Backlot Segments What’s Noovie? Audiences will soon find out when National CineMedia (NCM)’s new Noovie pre-show launches on over 20,600 screens in 1,700 movie theaters throughout the U.S. this weekend.

Posted in NCM News

NCM Strengthens Its Leadership In Cinema Advertising To Better Compete In The Broader Premium Video Marketplace

The recent merger of AMC and Carmike has been in the news of late, so we thought it would be a good time to take a look at the current state of the cinema advertising industry and its place as

Posted in Ad Industry, NCM News

NCM Upfront 2016: For America’s Movie Network, It’s All About Millennials, Content and Data

The National CineMedia (NCM) team started the morning of our 5th annual Upfront off in a big way by ringing the opening bell at the Nasdaq Marketsite, and the day just got better from there… We had a packed house

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Posted in NCM News