The recent merger of AMC and Carmike has been in the news of late, so we thought it would be a good time to take a look at the current state of the cinema advertising industry and its place as…
Blog Archives
NCM Upfront 2016: For America’s Movie Network, It’s All About Millennials, Content and Data
The National CineMedia (NCM) team started the morning of our 5th annual Upfront off in a big way by ringing the opening bell at the Nasdaq Marketsite, and the day just got better from there… We had a packed house…
The Movies’ Guide to Surviving the Upfronts
You’ve survived the Outfronts, Newfronts and this spring’s cold front, but Upfront season is still in full swing. In the great movie theater tradition, we’ve teamed up with Digiday to produce our version of a policy trailer to get you…
NCM Welcomes New CEO – Andrew J. England
NCM’s new year is off to an exciting start with the appointment of the company’s new CEO, Andrew (“Andy”) J. England. A highly accomplished executive with more than 25 years of experience in consumer-facing businesses, he most recently served as Executive Vice President and Chief…
Posted in NCM News
Debunking the Seven Myths of Cinema Advertising
2015 is a banner year for moviegoing and cinema advertising. The box office is well on its way to topping the $10.9 billion record set in 2013. But can the movies keep the momentum moving forward and continue to deliver a golden…
