Blog Archives

NCM Entertainment Roundup – January 23, 2020

Will Smith and Martin Lawrence are back together for one last ride in Bad Boys for Life, beating all expectations with a $73.4 million debut during the four-day Martin Luther King Jr. holiday weekend. The film’s release marks the second-best

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NCM Introduces New Premium Post-Showtime Cinema Advertising Inventory in Noovie!

National CineMedia (NCM) has been the cinema advertising leader since our inception, and today we’re thrilled to announce our biggest innovation yet – we are realigning and improving our Noovie pre-show and will now be offering new on-screen ad inventory

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NCM Entertainment Roundup – September 27, 2018

Let’s talk about the top stories in Hollywood this week! Todd Phillips has been very transparent during the filming of his standalone Joker film. Production has taken place in very public areas of New York City, from DUMBO to subway

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NCM Entertainment Roundup – December 13, 2017

Let’s talk about the top stories in Hollywood this week. The Star Wars: The Last Jedi world premiere was a star-studded event that did not disappoint. From larger than life replicas of AT-AT walkers, to BB-8 rolling down the red

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NCM Entertainment Roundup – August 25th

Catching you up on some of our favorite things to come out of Hollywood this week: Is Obi-Wan Kenobi returning to the big screen? Director Stephen Daldry is in early discussions to helm another Star Wars spinoff focusing on the

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One Quarter Does Not Define a Year at the Box Office

Millennial and Teen Attendance Still Strong in 2017 By Doug Pulick, SVP, Strategic Insight & Analytics with NCM After a record year in Hollywood, any decrease in box office or attendance always seems to bring on the headlines decrying the

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