Blog Archives

MINI at the Movies Brings 147 Tailored Ads to UK Movie Theaters

The MINI is about to get a lot bigger on UK movie screens.  MarketingWeek reports that MINI has launched 147 different versions of a spot for the new MINI Countryman will run on UK screens. The final few seconds of the spot will be targeted

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Moviegoers Become FirstLook “Virtual Extras” in TNT Legends Trailer

When you set out for a trip to the movies, the last thing you’d expect would be to actually see yourself on the big screen! This past weekend however, moviegoers at the Regal Union Square movie theater in New York

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NCM’s First Shazam Cinema Campaign Featuring The Giver

Back in May, we announced our exclusive U.S. cinema partnership with the popular mobile app, Shazam, and if you’ve been to the movie theater lately, you might have noticed the familiar logo during our FirstLook pre-show.  Our first Shazamable campaign is

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Tour in Style: Greyhound Cinema Spot Rolls Into Theaters This October

Fictional heavy metal band MüttonGüt find themselves in an usual travel situation when their manager books $1 fares on a Greyhound bus. Although not quite the life of the road they’re accustomed to, the band is pleasantly surprised by their new travel arrangements. The

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Volkswagen: Eyes on the Road

It’s definitely a pre-show you’ll never forget. In order to bring awareness to the dangers of texting and driving, Ogilvy Beijing and Volkswagen brought this impressive pre-show PSA to a local Hong Kong theater. Using the power of the big

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Using Movie Genre Targeting to Reach Female Audiences: MYRBETRIQ and RunPee

Astellas Pharma US, Inc. just launched a fun cinema advertising campaign in NCM’s FirstLook for MYRBETRIQ® (mirabegron) – a treatment for overactive bladder, or OAB. It marks the first time ever in the U.S. that a pharmaceutical brand is advertising at the movies.

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