Blog Archives

Now Showing: Millennials’ Movie-Going Experience

During our fifth annual Upfront event today, we unveiled new research from a joint study with Omnicom Media Group’s Annalect and CivicScience about Millennials’ movie-going habits.  Millennials make up the largest frequent movie-going age group, and purchased over 358 million tickets in NCM movie theaters

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[Infographic] Ant-Man: Tiny Hero. Huge Box Office Weekend.

The Minions might have the box office crown now but an even smaller hero coming to the theaters this weekend could threaten the little yellow creatures’ rule. Ant-Man is Marvel’s latest comic book adaptation featuring Paul Rudd as master thief Scott Lang. He

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Posted in Entertainment, Insights

What Do Millennials Really Want?

Adweek’s Millennial Issue came out this week, and it is full of interesting data on advertising’s current “it” generation. Adweek’s editorial team took to the streets of New York City to conduct its Millennial Street Survey of 100 young New

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Posted in Ad Industry, Insights