Horizon Media knew what day it was when they decided to go big on the big screen with Geico’s Caleb the Camel in NCM’s FirstLook, and in honor of Hump Day, we’re proud to congratulate them on winning Adweek‘s 2014…
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Location Is the New Currency of Marketing
Are all video ad impressions created equal? That’s the question raised by a recent trend report from ScreenMedia Daily — Why Location Is the New Currency of Marketing. The report primarily deals with digital place-based (DPb) media and location-based mobile (LbM),…
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