Blog Archives

Now Showing: Millennials’ Movie-Going Experience

During our fifth annual Upfront event today, we unveiled new research from a joint study with Omnicom Media Group’s Annalect and CivicScience about Millennials’ movie-going habits.  Millennials make up the largest frequent movie-going age group, and purchased over 358 million tickets in NCM movie theaters

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Posted in Insights

What Do Millennials Really Want?

Adweek’s Millennial Issue came out this week, and it is full of interesting data on advertising’s current “it” generation. Adweek’s editorial team took to the streets of New York City to conduct its Millennial Street Survey of 100 young New

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Posted in Ad Industry, Insights

The Original Social Media? The Movies, of Course!

Our Senior VP of Marketing, Steve Ochs, is in Film Journal International this week talking about the original social media — the movies — and how NCM is evolving along with our social, Millennial moviegoing audience. “Movies are the ‘original social

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Posted in Insights, NCM News