Blog Archives

Now Showing: Millennials’ Movie-Going Experience

During our fifth annual Upfront event today, we unveiled new research from a joint study with Omnicom Media Group’s Annalect and CivicScience about Millennials’ movie-going habits.  Millennials make up the largest frequent movie-going age group, and purchased over 358 million tickets in NCM movie theaters

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Posted in Insights

NCM Upfront 2016: For America’s Movie Network, It’s All About Millennials, Content and Data

The National CineMedia (NCM) team started the morning of our 5th annual Upfront off in a big way by ringing the opening bell at the Nasdaq Marketsite, and the day just got better from there… We had a packed house

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Posted in NCM News

The Movies’ Guide to Surviving the Upfronts

You’ve survived the Outfronts, Newfronts and this spring’s cold front, but Upfront season is still in full swing. In the great movie theater tradition, we’ve teamed up with Digiday to produce our version of a policy trailer to get you

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Posted in NCM News

NCM is America’s Movie Network

You might have noticed that things are looking a little different around here… Our new NCM – America’s Movie Network branding debuted today at our fourth annual upfront event at the AMC Lincoln Square theater in New York to rave

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Posted in NCM News

Cinema Advertising Perception vs. Reality

In Hollywood, perception often trumps reality. But even though we offer the best of the big screen, NCM lives on Madison Avenue, where we recently introduced the new realities of cinema advertising to our Bigger Picture upfront event audience…

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Posted in Ad Industry, NCM News

Entertainment Weekly’s Matt Bean Gives NCM a Look at the 2014-15 Movie Season

Experts are calling 2014-2015 movie season the perfect storm, and Matt Bean (@MattBean1), editor of Entertainment Weekly, gave NCM’s The Bigger Picture upfront event audience an exclusive look at the potential blockbusters coming to a theater near you: “Some of

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Posted in Entertainment